Pakistan’s ‘soft power’ can enhance its image abroad: Sartaj Aziz

ISLAMABAD, Apr 8 (APP): Advisor to Prime Minister on Foreign Affairs Sartaj Aziz Friday said in international relations, Pakistan needs to use the persuasive approach of ‘soft power’ to promote its image in the world community.

Addressing at a seminar on ‘Pakistan’s soft power’ organized by the Institute of Strategic Studies Islamabad (ISSI), Aziz said instead of ‘hard power’ based on coercion, the soft power associated with culture and economy was more effective to attain the preferred results.

Sartaj Aziz said throughout the world, use of hard power gave rise to terrorism and insurgency and took million of innocent lives.