The Associated Press of Pakistan (APP) has come a long way since its inception, from being a text-only news service to its gradual transformation into a modern news service provider.
Serving the nation since 1947 by providing an accurate, objective, uninterrupted flow of news to the people, the national news service is pursuing a comprehensive strategy to transform the existing news operations into a forward-looking service – APP Digital for its diverse subscriber-base and the public.
The APP Digital News strives to serve as a rich online source of information for latest news, reports, analytic write-ups on Pakistan, and events and issues of regional and international importance. All APP services are being made available on a range of digital platforms
THE WAY FORWARD – FROM CONVENTIONAL TO A DYNAMIC DIGITALISED NEWS SERVICE ENDEAVOURING TO SET HIGH PROFESSIONAL STANDARDS AND LEAD AS THE KEY SOURCE OF ACCURATE, OBJECTIVE AND RELIABLE INFORMATION
Adhering to the guiding principles, as per its Charter, the Associated Press of Pakistan, aims at providing authentic news content through its multiple platforms within the shortest possible time, to the widest possible audience. The regular APP news service provides content in English and Urdu. It also has translation services in Chinese, Arabic, Sindhi, Siraiki, Pashto, Balochi, and Brahvi languages. APP releases its news, photos and videos to subscribers through FTP; and these include national and international news dailies, news channels, foreign wire services and business houses. Its web portal and social media platforms, provide select news for the masses. With headquarters in Islamabad, APP has nine bureaus and seven stations. It has Foreign Correspondents in Washington, London, New Delhi and Beijing, besides a Stringer at the United Nations – New York.
APP has around 400 editorial staff including around 100 Correspondents at the District and Tehsil levels. On average, the APP releases 30,000 stories per month in English and Urdu, 4500 in regional languages, and around 2000 photographs and video clips.
Muhammad Asim, a BS-20 officer of the Information Group of 26 Common Training Program, assumed the charge of Managing Director Associated Press of Pakistan (APP) on 9 March, 2023.
He is also holding the position of Director General Cyber Wing of the Ministry of Information and Broadcasting. Muhammad Asim has also served as Director General Pakistan Broadcasting Corporation (PBC).
He has a distinguished career spanning over 21 years of diversified experience in Press Information Department, Cyber Wing, Prime Minister House, Audit Bureau of Circulation, Pakistan Electronic Media Regulatory Authority and Capital Development Authority.