ISLAMABAD, May 27 (APP):The county’ s fashion industry which marked its significance abroad has also kept traditional trends alive by introducing clothing that reflects our own culture and soil.
The industry in recent days has witnessed revival of old traditional dresses ahead of Eid festivity, an event that every year generates huge economic activity, with a lion’s share to ready-made garments.
The blend of new and old to mark a festive event brings customary dresses like ‘Angrakha’, Frocks, Baggy ‘Shalwars’, Hand embroidered Shirts, ‘Ghararas’ , ‘Koties’ (Waist Coats) in the market with an innovative approach to attract potential clients.
A fashion designer Sarah Babur said, fashion reflects our social and cultural values and it also adopts modernity which symbolizes the spirit of a live nation moving towards success and absorbing global innovations.
Traditional embellishments like Tussles, Beads (Pearls, Metal and Glass), ‘Kiran’, Silver Coins, Mirrors and embroidered buttons are to grab every individual’s taste and requirement, she added.
Sarah said hand embroidery stuff, that remains always a hot dog, is now being used on even hand bags, clutches and sandals. The prominent traditional foot-wears like ‘Punjabi Khussa’, Kolhapuri Chappal and Peshawari Chappal that present country’s cultural identity are also coming with a fresh and blended touch.
Sarah told that the truck art, that acclaimed global applause, was not only associated with trucks but foot-wear fashion industry was using this art especially printed ‘Khussas’ were an example to it .
This summer, she said, solid colors are more in trend as compared to contrast or printed. ‘Duppata’ is an essential part of Pakistani dresses for that material like net, rocket net, silk and organza are in,” she added.
Another Fashion designer Imran Saeed said social media was playing important role in shaping and introducing multi-cultural trends to attract female clients, who always remain alive to grab something new and different to look distinguished.
A student Amnah Ali said, “For this Eid I am planning to make ‘Anghrakha’ frock with straight pants and hand painted ‘Khussa’, to make a composite of traditional and modern style”.
She said replicas of expensive brands were a hot choice of middle and lower middle segments to enjoy popular vogue.