Artist community endorses PEMRA initiative to ban Indian content

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ISLAMABAD, Nov 6 (APP): Artist community has fully endorsed
the decision taken by Pakistan Electronic Media Regulatory Authority
(PEMRA) to ban Direct To Home (DTH) service and Indian content.
Famous Actor and Former Director General (DG) of Pakistan
National Council of Arts (PNCA) Tauqeer Nasir talking to APP on
Tuesday said, “This decision should have been taken earlier, but
it is never too late to make things right.”
He said “Be Pakistani, see Pakistani”, this is not only
the duty of media but it is a duty of every individual to endorse
the decision taken by PEMRA.
“We should only promote, project and transfer our values,
norms and culture to our next generation, rather than promoting
culture and religion of other countries,” he said.
In 80s and 90s, Pakistan Television (PTV) did perform a
proactive role in grooming personalities, he said and added today
children are somewhat ‘hollow’ ; they are intelligent but don’t
have strong values.
Director Ashir Azeem said : “The ban may be a positive
step to help promote local cinema. I think we will survive
the ban. In fact, it might help spur our productions and
create more output.”
“I agree with the idea of restricting Indian films because
the exhibitors currently favour them over local films. So, local
producers are afraid to invest” , he said added “your film will
likely be sidelined if an Indian film is released at about the
same time,” he said.
Recently, Pakistan Electronic Media Regulatory Authority
(PEMRA) has taken the decision to take strict action against
Indian Direct To Home (DTH) service and Indian content on
satellite TV Channels and cable networks in Pakistan.
Under section 33-A of the PEMRA ordinance, the country
electronic media watchdog, has called on the Federal as well as
provincial governments, FIA, FBR, SBR and other stakeholders in the
country to stop Indian DTH service.
PEMRA has said with the help of the state agencies, it is
finally going to get rid of Indian content in the country.