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KARACHI, Jul 28 (APP): The Federal Minister for Planning, Development and Special Initiatives Professor Ahsan Iqbal, directors and producers of Pakistan film and drama industry on Monday huddled around to find ways for taking Pakistani entertainment industry to global markets.
In a roundtable discussion with the film and drama directors and producers including Nadeem Baig, Satish Anand and Hina Khawaja Bayat, who is also famous Pakistani actress, at a local hotel, the Federal Minister Ahsan Iqbal said that Pakistan had a rich culture and heritage and she had developed in the fields of music, art and dramas.
He said that historically Pakistani film industry was strong and developing in the past and Lahore and Karachi were its center.
Iqbal said that the film industry had left behind and merely three to four films were released in a year.
He said that Pakistani dramas and films were not present on the global platforms like netflix and amazon. He urged the directors and producers to play their part to take the Pakistanis entertainment programs to global platforms.
The Federal Minister said that Pakistani dramas were famous the world over and around 80 dramas were released annually. He advised the directors and producers to leave the conventional stories and encourage entrepreneurship in their dramas and movies. He said that Pakistan Police was demoralized in dramas. He further said that there were also good officer in the police department.
Iqbal said that the personalities belonging to entertainment industry were actually soft-powered ambassadors of Pakistan and their could play their role in promoting positive image and perception of her. He said that there was much difference in reality and perception about Pakistan. He said that the percetion about her could be made correct. He said that the Pakistan government would also help and support its entertainment industry to step into global dubbing market.
Iqbal said we should highlight the lives of our heros in flims and dramas. He said that poet of east and thinker of Pakistan Dr. Allama Iqbal was a great poet. We should create awareness of him in our youth through films and dramas, he said.
The Minister said that China was a major player in the global cinema and Pakistan could learn modern techniques and skills from her. He also stressed the need for exports to boost the economy of the country. He said, ‘If we have to develop continuously then we will have to priorities our exports.’
Director and Producer Nadeem Baig said that the Ministry of Planning, Development and Special Initiatives had contacted them for the first time to discuss entertainment challenges. He said that they could do a lot with the support of the government.
Satish Anand of Eveready Pictures on the occasion said that if Pakistani pictures had a strong content then nobody could stop them. He said they had to understand the global market. He further said they also had to bridge gaps to develop in the entertainment industry.
Pakistani drama actress Hina Khawaja Bayat said that there was a need to regulate entertainment industry in the country. She said that the atrists did not get their payments on time.