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LAHORE, Oct 09 (APP):Deputy Prime Minister of Russia visited the National pavilion of Pakistan set up by the Small and Medium Enterprises Development Authority (SMEDA) in collaboration with TDAP (Trade Development Authority Pakistan) at international trade fair of Russia BIOPROM 2025.
The Russian Deputy Prime Minister was accompanied by senior government officials on this occasion. He warmly welcomed by Pakistan’s strong presence, appreciating the country’s emerging stature in the pharmaceutical and biotech sectors, and expressed keen interest in further strengthening bilateral trade and cooperation.
SMEDA Chief Executive Officer Socrat Aman Rana informed media here Wednesday that SMEDA, under the Ministry of Industries and Production, Government of Pakistan, in collaboration with TDAP, successfully established the Pakistan pavilion at BIOPROM 2025, held on October 6-7 in Gelendzhik City, Russia.
This participation was organized under the special initiative of Prime Minister Shehbaz Sharif, under the patronage and guidance of Haroon Akhtar Khan, Special Assistant to the Prime Minister (SAPM) on Industries and Production, he mentioned.
He said, the initiative aimed to promote Pakistani pharmaceutical, biopharmaceutical, and allied products in the Russian market while fostering B2B linkages between enterprises, particularly small and medium-sized enterprises (SMEs).
The pavilion showcased a wide range of high-quality products from leading national companies across pharmaceuticals, food, herbal, cosmetics, and wellness products. Featured brands included Nutrifactor, Qarshi Pakistan, Skincare, Chiltanpure, and Schazoo Zaka Pharmaceutical, reflecting Pakistan’s growing capabilities in quality manufacturing and innovation.
The delegation visiting Russia for BIOPROM included Hamid Muhammad Zaka, Director Market Development of Schazoo Zaka Pharmaceutical, Raja Hassanien Javed, General Manager Regional Operations of SMEDA; and Ms. Shabana Mumtaz, Minister Trade and Investment (MTI) (IRS), Embassy of Pakistan, Russia.
It is notable that the Pakistan pavilion attracted substantial attention from regulators, industry experts, and service providers.
These interactions led to significant B2B linkages and potential collaborations between Pakistani and Russian firms, opening new avenues for export growth and market access for Pakistani SMEs.
This participation reaffirmed the Government of Pakistan’s commitment to enhancing SME-led export diversification and expanding Pakistan’s footprint in non-traditional markets through innovation, quality, and international engagement.