ISLAMABAD, Jun 13 (APP):Jazz, Pakistan’s leading digital operator, emerged as a major winner at the Pakistan Digital Awards 2025, with its flagship platforms SIMOSA, Tamasha, and JazzCash recognized for excellence in consumer innovation, engagement, entertainment, and digital financial services.
SIMOSA, Jazz’s flagship SIMCare, lifestyle, and community platform, received two top honors—Best Consumer Mobile Service and the Gamification Award—solidifying its position among Pakistan’s most impactful digital platforms. The Best Consumer Mobile Service award recognized SIMOSA’s evolution from the Jazz World app into a brand-agnostic platform now serving the entire smartphone user base, offering features like digital SIM care, complaint resolution, online shopping, and Social+, with a sustained 4.5 Play Store rating.
The Gamification Award celebrated its creative use of mechanics such as daily reward streaks, swipeable ecommerce cards, and gamified learning to engage over 20.8 million monthly users, while monetizing these journeys through in-app ads and streak-skipping features.
In a parallel win, Tamasha, Jazz’s entertainment OTT platform, was awarded Best Online Streaming Platform for the third consecutive year at the Pakistan Digital Awards, highlighting its sustained success in setting new benchmarks for digital content in Pakistan. With a focus on quality, accessibility, and innovation, Tamasha continues to shape the future of streaming by offering viewers experiences that both captivate and inspire.
“These awards are a reflection of our commitment to solving real problems through meaningful technology and business models. SIMOSA and Tamasha are more than just apps—they are platforms built to empower users, inspire engagement, and deliver value at scale,” said Aamer Ejaz, President Digital Platforms at Jazz. “As we continue to expand our digital ecosystem, our focus remains on innovation that is inclusive, intuitive, and deeply local.”
JazzCash, the country’s leading digital financial services platform, also took home the award for Best Use of Creativity/Innovation for its TapPay for Business solution—the first of its kind globally. This innovative technology enables over 535,000 merchants and small businesses to accept payments from contactless cards or smartphones with a simple tap on any NFC-enabled Android device—turning everyday smartphones into low-cost, accessible payment acceptance tools. Eliminating the need for traditional POS infrastructure, TapPay lowers the barrier to entry for small retailers and micro-entrepreneurs to join the digital economy.
Commenting on the win, Murtaza Ali, President of JazzCash, said, “This award is a testament to our ambition to reimagine digital payments in Pakistan. With TapPay, we’re not just scaling innovation—we’re driving inclusion by equipping small businesses with fast, secure, and cost-effective ways to accept payments. It’s about innovation that creates real-world impact.”
Together, these recognitions underscore Jazz’s evolution into a full-fledged ServiceCo—one that goes beyond connectivity to build purpose-driven platforms across fintech, entertainment, lifestyle, insur-tech, enterprise, and gaming. Whether through SIMOSA’s everyday utility, Tamasha’s cultural impact, or JazzCash’s merchant innovation, Jazz is redefining how digital technology can uplift communities and enable progress for over 100 million Pakistanis.
