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Revolutionary steps being taken to promote Pakistan’s image, narrative globally through screen tourism: Marriyum

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Revolutionary steps being taken to promote Pakistan's image, narrative globally through screen tourism: Marriyum
LAHORE: July 09 - Federal Minister for Information and Broadcasting, Ms. Marriyum Aurangzeb Inaugurating the foundation stone for the construction of cinema building of projects at Radio Pakistan Station building. APP

LAHORE, Jul 09 (APP): Minister for Information and Broadcasting Marriyum Aurangzeb said on Sunday that revolutionary steps were being taken to implement the vision and directive of Prime Minister Shehbaz Sharif to promote the country’s culture and heritage and its narrative through screen tourism.

Revolutionary steps being taken to promote Pakistan's image, narrative globally through screen tourism: Marriyum

She said this while addressing a ceremony after performing ground breaking of the site for cinema and inauguration of Classical Musical Reserach Cell, Digital Broadcast Training Lab and Podcast Studio here at the Radio Pakiatan.

She said that through using platforms like Pakistan Television, Radio Pakistan, Lok Virsa and Pakistan National Council of Arts, the people especially, the youth could be connected with the country’s heritage.

Revolutionary steps being taken to promote Pakistan's image, narrative globally through screen tourism: Marriyum

She said that infotainment and entertainment were highly required for people especially the younger generation because during the last four years, hatred and intolerance had been promoted in the country.

Marriyum said that it was a high time when people and especially youngsters should be provided an alternative through which they could engage themselves in positive activities.

She said that in 2017 and 2018, a foundation of the country’s first culture policy and film policy was laid, adding that implementation of the policy was started in the 2018 budget which was given by PML-N government.

Revolutionary steps being taken to promote Pakistan's image, narrative globally through screen tourism: Marriyum

She said that unfortunately during the last four years, all institutions were ruined, PTV sports was handed over to A-Sports just to deteriorate the department and auction it later.

The minister said that for the first time, slogan was raised in the Parliament to auction PTV and Radio Pakistan buildings and these organizations.

She said that those behind such slogans did not know the significance of national brodcasters and the country’s heritage. The governments in the past had not patronized the filmmakers, artists, writers, producers, distributors and cinema owners, she added.

She said “Film policy is part of our legislation to promote the country’s narrative through screen tourism.”
Marriyum Aurangzeb said that tax incentives were available for filmmakers, producers, actors, distributors, cinemas and this would help in producing more films and promoting the country’s soft image.

Revolutionary steps being taken to promote Pakistan's image, narrative globally through screen tourism: Marriyum

She further said that culture and film policies were introduced when the country was fighting the war on terror adding that as it was the only tool through which the country’s image could be improved globally.

She said that setting up of cinemas in Radio Pakistan and PTV premises was aimed at providing affordable entertainment access to the people, especially the classes with meager income. Cinema screens facility will be started at 26 spots not only in main cities but in interior Sindh, interior Punjab and south Punjab, she said.

The FBR tax would be incentivized to a corporate sector if it would make a film, film lab, music lab, broadcasting lab and post-film lab, she added.

She said that Film Finance Fund Council was being set up for which the Prime Minister had given Rs 2 billion so that filmmaking should not remain limited to a specific groups.

Marriyum Aurangzeb said that this fund would help youngsters to make films and showcase their skills in this field.
She said that the country’s first music film policy was coming for cataloguing of the country’s historic music and a national digital archive would be launched next week in this regard.

Marriyum Aurangzeb said that Classical Musical Reserach Cell had been reopened after ten years adding that those who wanted to close Radio Pakistan and PTV never paid attention towards improving things as their motive was to tarnish the country’s image.

Radio Pakistan is going to start the talent hunt programme from July 15 to transform regional talent into a national talent.

Steps are being taken to digitalize the Classical Musical Reserach Centre so that youngsters can come here and see the country’s culture and heritage, the minister expressed.

The information minister further said that a platform would be provided to youth and university students so that they could go there for research.

She said that Broadcasting Training Lab would be set up to provide proper broadcasting training for students.

About Podcast Studio, the minister said that Radio Pakistan was the only organization which had set up world-class podcast centres as per international SOPs. The podcast has been set up at provincial headquarters and in the second phase, digital labs and podcasts will be established at regional headquarters, she maintained.

She said that when university students would engage in positive activities, no element would be able to misguide them.

Marriyum Aurangzeb said that PML-N launched the youth programme to provide opportunities and empower the young generation of the country. Unfortunately, a campaign on social media is going on to malign the Pak Army and the government, she added.

She said that if youngsters would be provided opportunities then with the grace of Allah Almighty, the country would grow and become prosperous.

She appreciated all those who played their role in launching of PTVFLIX.

She further said that corporate and private sectors should play their role in nourishing the talent in youngsters.

Marriyum said that the government’s job was to provide an enabling environment and the corporate sector should provide them technical expertise for achieving the desired results.

Referring to the May 9 unfortunate incidents, the minister said miscreants burnt Radio Pakistan Peshawar building, setting on fire even the precious archive.

Earlier, Director General Pakistan Broadcasting Corporation, Muhammad Tahir Hassan in his welcome address, thanked the information minister and said that Radio Pakistan was following the digital broadcasting trends and under a collective mechanism, its all transmission was being digitized including rich audio archive for future generation.

Federal Secretary Information and Broadcasting, Sohail Ali Khan was also present on the occasion.

Enthralling 3-day Shandur polo festival concludes successfully in Chitral

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ISLAMABAD, Jul 9 (APP):A three-day enthralling colourful celebrations of traditional Shandur polo festival concluded successfully in Chitral valley where thousands of tourists from all across Pakistan including International tourists had participated in the event and enjoyed polo matches.
The provincial government in collaboration with Pakistan Tourism Development Corporation (PTDC) has made all-out efforts to promote sports and tourism while the polo game found special attention for the tourists, PTV News channel reported.
The world’s highest polo field, Shandur, Upper Chitral, is the site of the annual polo festival, which features teams from Gilgit Baltistan and Chitral.
A foreign tourist admired that the unique location of the polo ground makes it a popular destination for adventure seekers and polo enthusiasts.
The final match of the festival was played between Chitral and Gilgit Beltistan teams, said a local visitor.
The festival also concluded with special traditional, cultural, and adventurous activities including music and dance in the evening at the world’s highest polo ground at Shandur.
Along with this, administration officials, including high civil and military officials, a large number of local people and other guests had attended the event.
On this occasion, local artists also performed Waziristan dance and sang national songs.

Multan Museum: Peeping through annals of history, culture

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Multan Museum: Peeping through annals of history, culture

By Iftikhar Ahmed

ISLAMABAD, Jul 9 (APP):Preserving history and artifacts at museums keeps future generations of any motherland abreast of knowledge and past glory where a few racks bearing memorable heritage reveal the saga of ages.

It is very plausible when people entering a museum join a world of criss-cross timelines of history with the relics and artifacts displayed over there telling untold stories and unrecognized memories of quaint times.

“Don’t go to a museum with a destination. Museums are wormholes to other worlds. They are ecstasy machines. Follow your eyes to wherever they lead you…and the world should begin to change for you,” once said the Pulitzer prize winner American art critic Jerry Saltz.

Therefore, the museums are not the graves of past but archives of history and culture whereby every single object resuscitates and pulsates life. Such a ‘wormhole to the other worlds’ is the “Multan Museum.”

“Likely to be ready by December this year, the Multan Museum would unfold the history of ancient Multan and ethnic and geographical saga of Mooltani culture and politics,” said Muhammad Hassan, Deputy Director Archaeology South Punjab.

“It would be yet another feather in the cap of Multani culture revealing ancient times to younger generation and art and history lovers,” he said.

The project carrying a tentative cost of Rs 80 million was approved in 2021-22 after a decade long struggle and aspirations of the students, intellectuals and academia of South Punjab.

After its approval almost a decade back, it had remained under execution for quite some time but was then shelved declaring it unsuitable due to noise and dust pollution and for security reasons.

The then DCO Multan Naseem Sadiq dismantled its parking space in 2012 for expansion of city’s main artery passing through the traffic-and-trade-busy Ghanta Ghar cross-section.

“The Punjab government had approved in year 2012 to convert a century old Victorian era clock tower located in the heart of city, into a museum at an estimated cost of Rs 40 million,” recalled Malik Ghulam Muhammad, the then Incharge Archaeology Department Multan.

“It was our long desire to have a museum in Multan and we continued struggle for it despite all odds,” he stated and revealed how he persuaded the then Secretary Tourism Punjab, Ehsaan Bhutta and Member Board of Revenue Babar Hayat Tarar to get approved 10 kanal land for the museum.

He said Wapda wanted this six-Kanal Nazool land to build a grid station but after their proposal failed, we moved forward to have a museum on this land.

“Multanites are finally having a museum right in front of archaeology office Multan – at the feet of historical Qasim fort mound and just a few hundred yards far from previous site of clock tower,” he said joyously.

Coming from the ancient Greek and Roman mythologies, the word “mouseion” – “the Seat of Muses” mentions to each of nine goddesses, the daughters of Zeus and Mnemosyne, who preside over the arts and sciences and was used as a philosophical institution or a place for contemplation. The origin shows that the museums we see now-a-days are developed in a way to serve as centers of learning, knowledge, especially for students and researchers.

Being constructed with an aim of depicting our history and culture the Multan museum houses four galleries, a library-cum-meeting hall, laboratory, cafeteria, vast parking space, boundary wall with gates and a breast wall against the slope of Qasim Fort.

Around 80 per cent of the work is completed with signs of Mughal era Muslim architecture – a visible main dome is curved but slightly flat at the centre of roof and 16 domelets, eight above the front and four each on left and right sides. Facade of the museum is decorated with Multani glazed tiles in traditional shades of blue depicting geometrical designs.

“Multan has 5000 years old history that qualified it to have a museum,” remarked columnist, comic writer and Secretary General Multan Tea House, Khalid Masud Khan. “It could have been done much earlier. But, it is still heartening to know that Multaniites are finally going to have this facility later this year.”

Recalling his childhood, Khalid Masud said, decades back he had seen many articles of historical significance like 8-10 Maunds heavy stone inscribed with lines in Arabic and Persian languages at ‘Nigar Khana’, a shop selling traditional and novelty items at Qasim fort.

“Such artifacts and those kept in stores of archaeology department and the collection of some traditional families of South Punjab should be displayed at Multan museum,” he said.

“People should be requested to decorate the museum with whatever articles of historical significance they have.”

Renowned columnist Shakir Hussain Shakir also opined that remains and articles discovered during excavation of Multan sites by archaeologists Mirza Ibn-e-Hanif and Zubair Shafi Ghauri, presently placed at Seraiki Research Centre of BZU can also be brought to Multan museum.

“Once we have a museum, it is time to display here our preserved artifacts and heritage to reveal the ancient Mooltan to our younger generation,” he stated. “Let us do it together to preserve our ancient assets.”

Kashmiris determined to carry on freedom struggle from Indian yoke; APHC

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APHC

ISLAMABAD, Jul 9 (APP):The All Parties Hurriyat Conference (APHC) has said that Kashmiris are determined to carry on their struggle for the liberation of their motherland from Indian yoke.

The APHC spokesman in a statement issued in Srinagar in the Indian illegally occupied Jammu and Kashmir (IIOJK) on Sunday, said the killings, arrests and torture cannot defeat the Kashmiris’ urge for freedom and they are ready to face Indian bullets but will not surrender.

According to Kashmir Media Service, the Modi regime cannot defeat the spirit of Kashmiri people to win freedom and they have no option but to fight Indian illegal occupation. Kashmiris will continue sacrificing their lives till freedom from Indian clutches, he added.

The APHC spokesman said that Kashmiri people were united to defeat India’s nefarious designs in IIOJK and salute to the Kashmiri people for refusing to accept Indian hegemony.

He maintained that the ongoing people’s struggle against Indian tyranny would remain a golden page in Kashmir’s history and the day was not far when Kashmiris would see the dawn of freedom.

India’s brutal military occupation of Kashmir is a challenge to the international community and it must resolve the lingering dispute according to the United Nations resolutions and aspirations of the Kashmiri people, he added.

Coercive measures demanded against violators on motorways

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Coercive measures demanded against violators on motorways

By Mashkoor Naqvi

ISLAMABAD, Jul 9 (APP):Constructed in the 1990s as country’s one of flagship projects, Pakistan motorway had presented a plausible travelling facility to commuters, nagged by full of hassle travelling on Grand Trunk Road and other arteries leading to different cities from the Federal Capital.

No horns, no screeching and no lanes violations had been the hallmark of Islamabad-Lahore (M-2) and Islamabad-Peshawar (M-1) motorways as the specially raised Police force always stood guard to ensure smooth travelling and penalize the violators.

But, in recent years especially, the policing quality deteriorated with passenger buses, loader vans and privately driven vehicles most often violating speed limits, lane discipline and other violations resulting in lethal accidents like one happened recently in Salt Range claiming lives of around 13 passengers.

If we talk specifically, the Beats at Kala Shah Kaku to Sukheki and from Kallar Kahar to Chakri are the worst regions governed plagued with rampant violations by the passenger buses and mini trucks ferrying milk, animals and broiler chicken from Punjab to Islamabad and beyond.

They have adopted a common habit of continuously using the center lane, over speeding with most of buses running at around 120 and cars the cars, jeeps and other LTVs from the extreme right fast lane.

People have also complained of mini trucks slowly moving in the lanes designated for fast moving vehicles and the ruthless bus drivers blowing horns and flashing lights behind the cars plying in center lane at the specified speed limit of 120.

Although the motorway police has taken certain measures to streamline traffic on motorways, yet the unruly drivers find space for violations endangering theirs and others lives.

“Why strict action is not taken against the violators,” questioned Rashid Mahmood, a frequently traveler of motorways from Islamabad to Lahore and Multan. “I often see vehicles crossing me when I was driving at permissible speed limit of 120 kilometers per hour.”

He noticed that most of these buses show their route details from cities in Punjab to destinations in Khyber Pakhtunkhwa. “Sometimes, they run buses continuously in the center lanes, blowing power horns and lights on high beam irking forerunners. Crossing LTVs from the fastest lane is yet their another hazardous practice.”

Their abrupt lane changing, Rashid states takes aback LTV drivers, seeing a giant bus crossing them wrongly and forcing them to apply sudden brakes.

When a bus driver was questioned about this mindset, he had no valid reason except that it being his habit to run faster than others and reach the destination earlier than the competitors.

Although the violations tendency is rampant among the drivers of less known companies leading to Peshawar and other Khyber Pakhtunkhwa cities, yet those driving buses of commonly deemed as responsible transport companies like Faisal Movers and Daewoo adopt the same course.

“There was a time when these bus drivers could never even think of lanes violation and over speeding,” said another commuter, Javed Chaudhry. “But in recent past, we have astonishingly seen motorway as free for many people.”

He also pointed out that many costly vehicle owners take it as their right to continuously drive in the crossing lane for kilometers without any reason. “May be it is for ridiculing the law or for satisfaction of ego for owning a costly vehicle.”

Chaudhry also complained of the vehicles ferrying poultry birds, milk and animals from Punjab to Islamabad and cities in Khyber Pakhtunkhwa continuously using middle lane on too slow speed hindering the way of fast moving LTVs.

No doubt that the Motorway Police keeps busy in managing traffic at certain points through patrolling and installing speed limit cameras but these measures feel too short of nabbing the violators.

They have launched a “No More Violations” initiative for strict implementation of traffic rules and a recent appreciative measure of passenger buses movement in flocks led by Police vehicles to maintain speed especially in Salt Range.

“To avoid accidents, we have made the buses to travel through Kallar Kahar region in the form of a convoy,” said DIG (Motorway North Zone) Muhammad Yusuf Malik. “This strategy has been formulated to protect precious lives of passengers and staff of passenger buses.”

Moreover, he stated it has also been decided to issue time cards to buses traveling from Islamabad to Lahore at predetermined safe places on motorway and ensure its strict compliance especially in Salt Range area.
Motorway Police officials believe this effort would allay fears of accidents in Kallar Kahar hilly area as they also informed about functioning of PSV Information Management Center at Toll Plaza Islamabad Entrance Movie Point to compile data of facilities and passengers safety in PSV transport plying on M2.

The NHMP also organizes lectures and workshops for drivers and bus owners at bus terminals, distribute pamphlets and air programs at FM 95 radio channel about passengers safety.

Even acknowledging their efforts for better policing, there are still weak areas like insufficient equipment and deployment that make the commuters violate rules at certain points.

The commuters have suggested to reign in mini truck owners and drivers, issue time cards to passenger buses for the whole route instead of specific points, enhance number of speed cameras and also penalize violators as well as negligent officials.

PM, FM to address inaugural session of Gandhara symposium

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ISLAMABAD, July 9 (APP): Prime Minister Muhammad Shehbaz Sharif and Foreign Minister Bilawal Bhutto Zardari will address the inaugural session of a three-day Gandhara symposium, being held here from July 11 to July 13.

The symposium titled “Cultural Diplomacy: Reviving Gandhara Civilization and Buddhist Heritage in Pakistan” ” is being held under the prime minister’s vision of interfaith harmony, aims at raising global awareness about the historical and cultural significance of the Gandhara civilization and Buddhist heritage in Pakistan.

Chairman, Prime Minister’s Taskforce on Gandhara Tourism Dr. Ramesh Kumar Vankwani and Minister for Religious Affairs and Interfaith Harmony Senator Talha Mehmood will also address its different sessions, besides keynotes by different foreign and local dignitaries, a press release said.

The delegates will also call on President Dr Arif Alvi.

The symposium is jointly organized by PM’s Task Force on Gandhara Tourism, the Ministry of Religious Affairs and Interfaith Harmony, Pakistan Tourism Development Corporation (PTDC), the National Heritage and Culture Division and Archeology Departments of Punjab and Khyber Pakhtunkhwa.

The objective of the conference is to promote and preserve the rich historical and cultural Buddhist heritage in Pakistan.

By leveraging the power of cultural diplomacy, the conference further aims to strengthen international relationships, foster mutual understanding, and enhance cultural exchange.

The conference will feature speeches and panel discussions coupled with a field visit to sites of religious significance to the Buddhist community while providing a platform for networking, collaboration, and the exchange of ideas and best practices.

A number of Buddhist monks from Malaysia, Vietnam, Thailand, Nepal, South Korea and Sri Lanka would attend the symposium.

The sessions would be attended by different foreign panelists including Prof. Ruth Young Professor of Archaeology, University of Leicester, UK, Yi Yun-Jung Member of Korea Cultural Foundation, Nsihantha Pushpa Kumara Dir Min. of Buddhasana Religious and Cultural Affairs, Sri Lanka, Prof. Xiang Debao Prof, School of International Journalism & Communication Studies, China, Prof. Dr. Hridaya Ratna former vice chancellor, Lumbini Buddhist University, Nepal, Kim Yu Tae Dir Multi Culture Museum Seoul , South Korea and others.

Lost Voices: Society’s blind-spot to children’s mental health struggles

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Lost Voices: Society's blind-spot to children's mental health struggles

By Andleeb Khan

ISLAMABAD, Jul 9 (APP):A remarkable surge in children;s mental health disorders is a disturbing trend that reflects society’s failure to provide adequate support to the countless children silently struggling.

Health experts have emphasized the pivotal role parents play in supporting children’s mental health.

Family and couple therapy, along with techniques such as psychotherapy, stress management, and behavioral training, prove instrumental in addressing these issues.

Government and community efforts must provide accessible mental health resources, with a commitment to prioritize children’s well-being alongside physical health, they stressed.

Chief Executive Officer MehfoozBachpan (Child Protection Campaign), Bushra Iqbal highlights, “Understanding a child’s personality physiologically, mentally, and physically by giving them a conducive approach provides a protective environment, making them more successful and feel like useful citizens of society.”

A known psychologist Sobia Khateeb adds, “Family and couple therapy are very helpful in dealing with children’s mental health issues, including psychotherapy, family training therapies, stress management, and behavioral management.”

Parents play a crucial role in shaping their children’s mental well-being. By actively engaging with their children, observing their activities, and addressing their thoughts and concerns, parents can create a nurturing environment that fosters emotional resilience.

Open and supportive conversations at home can help alleviate fears and anxieties that contribute to mental health disorders, she added.

Regular check-ins with children are essential in monitoring their emotional well-being. Emotions and moods can fluctuate, and by actively communicating and offering support, parents can normalize any fears or anxieties stemming from their environment.

Reinforcing positive aspects of their lives, such as engaging in activities, spending time with loved ones, and pursuing hobbies, can significantly contribute to a healthy mental state.

However, the responsibility to address children’s mental health issues extends beyond the confines of the home.

Government and community efforts are crucial in providing accessible mental health resources and interventions. Prioritizing children’s mental health, alongside physical health, should be a cornerstone of public health policies.

In countries facing specific challenges, such as polio eradication, the cooperation of parents becomes paramount.

It is essential for parents to understand the implications of neglecting vaccinations, as it not only poses physical health risks but also contributes to mental and emotional distress in children.

By prioritizing their children’s health and actively participating in vaccination programs, parents can contribute to their overall well-being and protect them from potential mental health challenges.

Internal pressures, such as academic performance stress, excessive expectations, and constant comparisons, can significantly impact a child’s mental health.

Creating a supportive environment that fosters individuality and encourages a balanced approach can help alleviate these pressures. Parents should promote a healthy perspective on achievements and ensure children have opportunities for relaxation and self-care.

Addressing name-calling, bullying, and fostering a culture of respect within schools and communities is essential. By educating children on the importance of kindness and empathy, we can create inclusive environments where all children feel safe and valued.

Nabhat whose son experienced multiple mental and physical disorders following an accident has shared a mother’s perspective and ordeal while dealing with such child.

She said to ensure his well-being, she chose an institute specializing in disability care. Despite their commendable efforts, she hired a nurse, acknowledging that professional support is essential.

Parents must recognize when complex needs surpass their abilities alone, she advised parents.

In a nutshell, raising awareness and placing children’s mental health at the forefront is imperative. Parental education programs, guided by experts like Sobia Khateeb, would help empower parents to identify and address potential disorders.

By adopting a proactive approach, we can create a supportive environment that nurtures our children’s mental well-being.

NDMA alerts local admin after India released water in Ravi River

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NDMA

ISLAMABAD, Jul 09 (APP):The National Disaster Management Authority (NDMA) on Sunday issued an advisory to the local administration and masses along Ravi River after India released around 185,000 cusecs of water from Ujh Barrage.

The NDMA in its flood update issued here, said as per the Permanent Commission on Indus Water (PCIW), India has released approximately 185,000 cusecs water from Ujh Barrage (River Ravi).

As per the previous record, last year India had also released 173,000 cusecs and approximately one-third of the released water i.e. 60,000 cusecs reached at Jassar causing Low Flood level (gauging point on River Ravi).

Therefore as per the PCIW, considering previous record around 65,000 cusecs is expected to reach within next 20-24 hours.

“Likely Impact: As per flood limits of River Ravi at Jassar, LOW FLOOD in the flood plain areas is expected,” the NDMA said.

As per the NDMA’s guidelines, local administration was vigilantly monitoring situation till July 20th.

Moreover, the public was advised to stay informed and follow guidelines from relevant administration.

PM lauds late Prof. Mir for his integrity, steadfastness  

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ISLAMABAD, July 9 (APP): Prime Minister Muhammad Shehbaz Sharif on Sunday said that late Professor Waris Mir was a true patriot and a holder of truthfulness even in the face of oppression.

Paying tribute to late Prof. Waris Mir, a renowned journalist, teacher and intellectual, on his death anniversary, the prime minister said that late Mir was a part of that caravan that neither compromised on their principles nor budge from speaking the truth.   

The prime minister further observed that his legacy was being carried by his brave sons.

He prayed for the high ranks of the departed soul and for the bereaved family to bear the loss with equanimity.

Chairman NDMA discusses disaster management cooperation with Swiss Foreign Minister

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Chairman NDMA discusses disaster management cooperation with Swiss Foreign Minister

ISLAMABAD, Jul 09 (APP):Chairman National Disaster Management Authority (NDMA), Lieutenant General Inam Haider Malik on Sunday held an interactive meeting with Swiss Foreign Minister Ignazio Cassis to discuss key points related to disaster management and resilience upon his visit here to NDMA headquarters.

The meeting focused on various aspects of disaster preparedness and collaboration between the two countries in the field of disaster management, a news release said.

The Chairman National Disaster Management Authority (NDMA) emphasized the significance of local community engagement in order to enable disaster resilience.

He highlighted the unprecedented Floods 2022 emphasizing the need for an efficient Early Warning System (EWS) in place to mitigate the adverse impacts of such disasters.

He stressed the crucial role of disaster preparedness in Pakistan, stating that managing two simultaneous disasters can be a daunting task and have severe consequences.

He apprised the Swiss delegation of inclusive and people-centric disaster preparedness system, mentioning three National Simulation Exercises (SimExs) conducted by NDMA to enhance disaster preparedness in Pakistan.

The Chairman NDMA informed about the establishment of NEOC to generate National Common Operating Picture (NCOP) for all relevant stakeholders to mitigate likely impacts of disasters and setting up NDMA’s Think Tank, NIDM to collaborate with think tanks, NGOs, INGOs, academia, and industry stakeholders both domestically and globally to develop effective policy recommendations and reduce disaster risk. He underlined the importance of reaching out to regional universities for knowledge sharing and capacity building.

Swiss Foreign Minister, Ignazio Cassis, expressed his gratitude for MoU on disaster management cooperation between Switzerland and Pakistan. He highlighted the similarity in topography and challenges faced by both countries, and emphasized the importance of technological knowledge in dealing with complex disaster management challenges and risk management. Minister Cassis expressed his interest in exploring common solutions and collaboration opportunities.

Swiss Minister lauded the development and achievements in disaster management in Pakistan and expressed his anticipation for future cooperation based on the MoU. The meeting concluded with an agreement to continue to work closely together to enhance disaster management capabilities and share best practices in the field.