ISLAMABAD, Nov 4 (APP): Information Service Academy (ISA) organized
a day long workshop on Media Management in Emergency situation for the
Civil Servants of 20th MCMC (Mid Career Management Course) on Wednesday.
The group comprising Grade-18 officers from various service
groups, who are currently undergoing training at the National Institute
of Management (NIM), Peshawar.
The trainee officers were welcomed by Director General, ISA Sheraz
Latif, who initiated the programme by stressing the importance of learning
media management in the crises situation and emergencies, especially in the
national context.
Secretary Information, Khyber Pakhtunkhwa Abid Majeed was especially
invited on the occasion as guest of honour to share his personal experiences
of communication management in crises situation.
Afterwards, trainer communications specialist Ms Amena Aly Kemal, who
is having background experience of working with different government and
multilateral organizations, currently working with the United Nations,
formally initiated the workshop,said a press release.
The programme comprised of three training sessions of one and a half
hours each focusing on areas like public speaking, techniques of organizing
and communicating key messages, talking points and press releases,
interviews and question handling techniques, tips on conducting press
The session attracted interest of participants through various group
learning and task based exercises. The workshop was concluded by Acting
Secretary Information Ms Saba Mohsin, with certificate awarding ceremony
wherein she appreciated active participation of the officers and the efforts
of DG, ISA in organizing the workshop.
She further remarked that such training sessions are need of the hour
and crucial in developing necessary media management skills among civil
servants. DG ISA Sheraz Latif also vowed to utilize ISA platform for holding
similar training sessions for civil servants in the future as well.