ISLAMABAD, Oct 31 (APP): Pakistan Super League (PSL) has signed a
broadcast production deal with UK-based global leaders Sunset+Vine to
cover the league.
Sunset+Vine was awarded the contract after a stringent
pre-qualification process driven towards ensuring quality production of
the highest level, said a press release issued by Pakistan Cricket Board (PCB) on Sunday.
As part of the pre-qualification process, an advertisement was
published for production companies to submit technical proposals. Several companies submitted proposals to obtain production rights for the PSL.
The proposals were evaluated by the PSL bid committee, assisted by PSL’s global consultant, Repucom. Sunset+Vine qualified as a result of this technical evaluation, following which its financial quote was brought
down significantly in line with PSL’s financial model.
Sunset+Vine, part of the Tinopolis Group of companies, is one of the
leading and most formidable names in sports production worldwide having
won over 40 major broadcast awards, including 5 BAFTAs for its cricket coverage. Most recently, Sunset+Vine covered the ICC World T20 Qualifiers
in Scotland and Ireland which was beamed live across the world.
Sunset+Vine has been a leader in the broadcast circuit by introducing
innovations such as the Red Zone, Snickometer, the Analyst, Hawk-Eye and
the Ultra-slo-mo camera.
The company was Host Broadcaster of the 2014 Commonwealth Games in
Glasgow, produced the 2012 London Paralympic Games and 2014 Sochi Winter Paralympic Games for the UK broadcaster Channel 4, and currently produces the Barclays Premier League, Europa League football, Premiership Rugby
and the European Champions Cup for BT Sport.
PSL will reserve all production rights for the tournament, thereby
ensuring top quality coverage of the league as per international standards. The PSL is scheduled to take place in February 2016, in Dubai and Sharjah, with five teams set to take part in the first edition of the league.