PCB launches Online Merchandise Programme

By Sohail Ali

LAHORE, Sep 12 (APP):In order to celebrate Pakistan's rich cricket history and culture, the Pakistan Cricket Board on Sunday announced to launch its Official Merchandise Store, which will go live on 14 September.

The passionate Pakistan cricket fans will be able to purchase authentic apparel and accessories
at www.shop.pcb.com.pk.

The online store will be a one-stop shop for the cricket fans in and outside Pakistan where they
will be able to purchase customized merchandise, Pakistan national side’s training and travel gear,fan wear, collector’s edition merchandise and hardware accessories with items being regularly added.

With the launch of programme, the PCB will also be introducing the first in its Legacy Series line
of merchandise items. The identity of the legacy item will be revealed on 14th September, and
is sure to be a pleasant surprise to Pakistani cricket fans the world over.

With ease of access to fans forming the core of the merchandise program’s philosophy, the
PCB will provide shipment across the world helping the fans to #WearYourPassion. The fans
in Pakistan will get their purchased items delivered at their doorsteps free of cost.

Chief Operating Officer Salman Naseer said here: “The Pakistan Cricket Board is proud to
launch its Official Merchandise Store which will provide another avenue to the fans to connect
with Pakistan Cricket. It is a dream of every fan to be able to get hold of their team’s authentic
apparel and this online store will help fulfill it.

“As Pakistan enjoys a rich cricketing history and its legacy is deeply imprinted on the game,
we will be launching the online store with the PCB Legacy Series. Over time, the PCB will
continue to add more offerings for the fans to ensure their visits to our online store become
a habit.

“With this launch, we are hopeful that the PCB will be able to introduce a sub-culture of authentic
merchandise buying in the country through which the passionate Pakistan fans will be able
to show support for their team.”