PEMRA approves TAM, TRP licensees to rating companies

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ISLAMABAD, Oct 16 (APP):Pakistan Electronic Media Regulatory Authority (PEMERA) on Tuesday unanimously approved accreditation of Television Audience Measurement (TAM)/ Television Rating Points (TRP) Rating Service Regulations 2018 and granted approval in principal to award licenses to rating companies on case to case basis.
The permission was granted in its 145th meeting held at PEMRA Headquarters, says a press release.
The meeting was also apprised of the orders passed by the Supreme Court of Pakistan with regard to rating regulations. Draft Rating Regulations were presented before the Authority for its endorsement.
The authority urged that rating mechanism should be made transparent and flawless up to the satisfaction of all the stakeholders.
The authority also approved grant of Five Satellite TV Broadcast Station Licenses to be awarded after the completion of procedural formalities. The bidding for licenses was held on September, 11 2018, under Section 19 of the PEMRA Ordinance 2002 in pursuance of advertisement dated September, 1, 2014. The process was delayed due to litigation, however, the courts, dismissed the petitions in favor of PEMRA.
The authority also approved request for transfer of shares and induction of new Directors/ Shareholders of M/s Vision Network Television Limited “GNN TV” and M/s Radiance Services (Pvt.) limited, Islamabad, a Mobile TV Licensee.
Two Landing Right Permissions were also approved for Foreign TV Channels i.e: M/s M3 Pakistan (Pvt.) Ltd., “MY TV” under children category and M/s Tower Sports (Pvt.) Ltd., for “Ten Sports Two” under sports category. Whereas approval was granted for one Mobile TV (Video & Audio Content Provision) Services License to M/s Nexlinx Networks (Pvt.) Ltd.
Chairman PEMRA Muhammad Saleem presided over the meeting. Other members included Nargis Nasir, Member Punjab, Shaheen Habibullah, Member KP, Muhammad Naveed, Chairman PTA and Ashfaq Jumani, Executive Member PEMRA were also present in the meeting.