Tayyab Zarif
ISLAMABAD, November 19 (APP): As temperatures continue to fall in the federal capital, the demand for dry fruits has surged sharply, turning local markets vibrant with seasonal buyers seeking warmth, nutrition and flavour.
Freshly harvested winter dry fruits have begun arriving from various regions, boosting both market activity and consumer interest.
Dry fruits have become a household staple during the winter months, finding their way into traditional delicacies such as Gajar Ka Halwa and Sohan Halwa, as well as bakery products enriched with nuts. Residents say they increasingly rely on these nutrient-packed treats to stay warm and energized.
Despite a noticeable rise in prices, footfall in the capital’s dry fruit markets remains high. Vendor Pervaiz Khan told APP that demand is at its peak, adding that consumers continue to purchase dry fruits for both their taste and their natural ability to combat the cold. He said prices have climbed compared to last winter due to increased cultivation and transportation costs.
Many buyers cite the health benefits of dry fruits as the main reason for their rising consumption. Shopper Muhammad Ahmed described them as an ideal winter diet, while another customer said she primarily buys nuts to garnish and add flavour to Gajar Ka Halwa. The seasonal trend has also boosted sales of confectionery items made with dry fruits.
E-commerce platforms are witnessing a parallel uptick in sales, with online stores offering competitive rates. However, sellers say they also face challenges such as order cancellations and higher delivery charges. “Online selling is very appealing during winter,” said one online store owner, “but cancellations push operational costs up.”
Suppliers continue to source dry fruits from across Pakistan and abroad. According to supplier Wazir Hashmat, pine nuts arrive from Balochistan, walnuts from Gilgit–Baltistan and Balochistan, while peanuts come from different parts of Punjab. Rising farming inputs and transportation costs, he said, are key factors driving price increases.
Nutrition experts underscore the extensive health benefits of dry fruits, which are rich in nutrients, fibre, antioxidants and healthy fats. Regular consumption supports heart health, digestion, bone strength and reduces the risk of chronic diseases.
Clinical Nutritionist Zahra Mumtaz called dry fruits a complete diet full of proteins and calories, noting they are particularly beneficial in winter for people of all ages, including children and the elderly. She recommended consuming at least one dry fruit item daily to help maintain warmth and support overall well-being.