Traditional Sardai Gains Popularity as Summer Heat Intensifies

ISLAMABAD, Jul 17 (APP): As temperatures continue to soar during the peak summer season, people across Pakistan are increasingly turning to traditional beverages to stay cool and hydrated. Among them, Sardai remains one of the most popular and refreshing drinks, offering relief from the scorching heat while providing a rich blend of nutrients. Prepared from a mixture of almonds, pistachios, melon seeds, fennel seeds, poppy seeds, black pepper, cardamom, rose petals, and milk, Sardai has been a cherished part of South Asian culinary traditions for generations. Served chilled, it is especially popular during the hottest months of the year and on festive occasions. Street vendors, beverage shops and dry fruit stores across the country witness a significant increase in Sardai sales during heatwaves. In Islamabad, long queues can be seen at well-known stalls serving freshly prepared Sardai, reflecting its enduring popularity despite the widespread availability of carbonated soft drinks and energy beverages. The ready-to-make Sardai mix is also witnessing growing demand in the federal capital. Dry fruit shops are reporting increased sales of the traditional blend, while online stores are making it more accessible to consumers seeking a convenient way to prepare the drink at home. Ahmad, a shopkeeper at Aabpara Market, told APP that social media has played a major role in boosting Sardai’s popularity, with many people opting for ready-made mixes available in the market.

“People are becoming more health-conscious and prefer Sardai because it is packed with nutritious ingredients while providing a natural cooling effect. It has become one of the most sought-after drinks during the summer season,” he said. He added that the rising demand has made Sardai a profitable seasonal business and encouraged aspiring entrepreneurs to consider selling the traditional beverage during the peak summer months. Ayesha, a nutrition expert at a private hospital in Blue Area, said Sardai provided instant energy while helping the body remain hydrated. She explained that the nuts and seeds used in its preparation are rich in healthy fats, protein, vitamins and essential minerals, while fennel and cardamom are known for their cooling and digestive properties. The drink also contains natural antioxidants that contribute to overall health and well-being. However, she advised moderation, noting that Sardai was often prepared with sugar and full-fat milk, which may increase calorie intake, particularly for people with diabetes or those trying to manage their weight. She recommended preparing the drink with less sugar and low-fat milk to make it a healthier option without compromising its nutritional value. Beyond its refreshing taste, Sardai represented Pakistan’s rich culinary heritage. Unlike artificially flavoured beverages, it was prepared from natural ingredients and continues to be valued for both its nutritional benefits and cultural significance. As climate change contributes to longer and more intense summers, health experts advise people to stay hydrated by drinking plenty of water and consuming natural beverages such as Sardai alongside seasonal fruits. Combined with a balanced diet and proper precautions against heat exposure, this traditional drink remains a wholesome and refreshing way to beat the summer heat.