TPL insurance rebrands as JazzSure, marking new chapter under JazzWorld

ISLAMABAD, Oct 9 (APP):JazzWorld has announced that TPL Insurance Limited has been renamed JazzSure Insurance Limited, strengthening the insurance business within its digital services platform.

JazzSure is the underwriting engine powering insurance offerings across JazzWorld, including those available through JazzCash and FikrFree, while continuing to serve its existing customers.

For households and small businesses, an unexpected illness, accident or loss can wipe out savings and disrupt years of progress. Yet insurance remains out of reach for many Pakistanis because of affordability, limited awareness and access.

JazzSure aims to address these barriers by making protection easier to understand, more relevant to everyday needs and simpler to access.

Aamir Ibrahim, CEO, JazzWorld and Chairman, JazzSure Insurance Limited, said: “JazzWorld is a digital services platform, and expanding access to financial protection is an important part of our continued evolution. JazzSure brings together our underwriting expertise and digital reach to make insurance accessible to millions of Pakistanis. Jazz connected the unconnected, and JazzCash brought banking to the unbanked. With JazzSure, we want to extend that progress to the uninsured, helping families and businesses protect what they have worked hard to build.”

By connecting insurance underwriting with digital distribution, JazzWorld aims to make it easier for customers to find suitable cover, purchase policies and manage their protection. JazzSure’s established insurance business will continue alongside this role, serving customers within and beyond JazzWorld’s digital platforms.

Muhammad Aminuddin, CEO, JazzSure Insurance Limited, said: “Our existing customers remain central to JazzSure. We will continue serving them while using our underwriting expertise to support insurance offerings across JazzWorld. The opportunity is to combine that expertise with digital access, so more people can find cover that suits their needs. Whatever the channel, our focus is on clear products and dependable service.”

The new identity follows Jazz International Holding Limited’s acquisition of a 76.33% controlling stake in TPL Insurance in July 2026 and marks the next phase of the insurer’s integration into JazzWorld.