APP49-12 SIALKOT: February 12 - President Dr. Arif Alvi addressing PIAIC ceremony. APP Photo by Muhammad Munir Butt

SIALKOT, Feb 12 (APP):-:President Dr Arif Alvi on Wednesday urged the Sialkot exporters to focus on developing and promoting their own brands in sports goods and surgical instruments which would eventually open up a new era of exports promotion.

Addressing the exporters at Sialkot Chamber of Commerce and Industry (SCCI), he
said that Sialkot exporters have great potential to explore and capture the untapped
international trade markets, adding the government had already focused on ‘ease of
doing business’ in the country. He vowed to continue the process of economic stability.

President Alvi said the government would continue its economic development agenda
by taking the business community on board. He highlighted the government’s economic
development agenda.

He said that Sialkot exporters were backbone of the national economy, as they had
been playing a pivotal role in strengthening the national economy by earning foreign
exchange to the tune of US$ 2 billion annually.

The president said the government was fully aware of the problems of business community
and making all-out efforts to resolve them amicably.

He said that major issues and problems were being resolved and redressed smoothly,
adding the government would not disappoint the nation in this regard.The continuity of
business-friendly policies was vital for national economic stability, development and
prosperity, he added.

Special Assistant to Prime Minister on Information and Broadcasting Dr Firdous Ashiq
Awan said that Sialkot exporters were playing their role for strengthening national economy.

Lauding the unique export culture of Sialkot, Special Assistant to Prime Minister on Youth
Affairs Usman Dar said that investment in the area would be encouraged to further enhance exports.

He said the government was fully aware of the problems of business community and
making all out efforts to resolve them amicably.

He said that investment in the area would be encouraged to further enhance exports
of the country.