ISLAMABAD, Mar 04 (APP):Pakistan has once again demonstrated a strong and coordinated presence at ITB Berlin 2026, one of the world’s leading travel trade exhibitions, being held in Berlin, Germany.
Pakistan’s participation has been organized by the Pakistan Tourism Development Corporation (PTDC) under the umbrella of the Ministry of Inter-Provincial Coordination (IPC), in collaboration with the provincial tourism departments of Punjab, Sindh, and Gilgit-Baltistan, along with 16 leading private-sector tour operators and hospitality companies.
The Pakistan Pavilion was formally inaugurated by Mr Sarwar Hussain, Head of Chancery at the Embassy of Pakistan in Germany, reflecting the government’s commitment to strengthening tourism diplomacy and enhancing Pakistan’s visibility in the European travel market.
The pavilion highlighted Pakistan’s diverse tourism potential, including mountain and adventure tourism, cultural and heritage tourism, religious tourism, eco-tourism, and emerging investment opportunities in tourism infrastructure, said a news release received here.
The unified participation underscores strengthened federal–provincial coordination and public–private partnership in promoting Pakistan’s tourism sector internationally.
In his remarks, Ambassador Saqlain Syedah stated, “Pakistan offers a remarkable combination of natural beauty, ancient civilizations, and vibrant culture. Our participation at ITB Berlin 2026 reflects Pakistan’s commitment to expanding tourism partnerships and promoting people-to-people connectivity between Pakistan and Germany, as well as the broader European region.”
Managing Director PTDC, Aftab-ur-Rehman Rana, emphasized in his message, “Our presence at ITB Berlin 2026 represents a coordinated national effort to project Pakistan as a tourist-friendly destination globally. Through close collaboration with provincial tourism departments and the private sector, we are presenting Pakistan as a safe, welcoming, and high-potential destination for international travelers and investors.”
Throughout the exhibition, the Pakistani delegation is engaged in business-to-business (B2B) meetings, networking sessions, and strategic engagements with international tour operators, investors, media representatives, and travel associations to promote inbound tourism and explore new avenues of cooperation.
Pakistan’s continued participation in ITB Berlin reflects its strategic commitment to strengthening global tourism engagement, attracting foreign investment, and positioning the country as a competitive destination on the international tourism map.