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ISLAMABAD, Nov 29 (APP): The Pakistan Culture Mela 2025 moved into its second day on Saturday, with visitors continuing to explore the cultural festivities at the Pakistan National Council of Arts (PNCA) as the three-day event progressed through its weekend schedule.
Organized by Dolphin Communication in partnership with PNCA, the event maintained its showcase of Pakistani culture across multiple categories.
The venue hosted food vendors presenting various Pakistani cuisines, brand designers displaying fashion collections, artisans selling handcrafted items, and creative startups introducing their products to attendees moving through the decorated spaces.
Saturday brought a mix of returning visitors and those making their first trip to the festival.
The weekend timing allowed people to browse the stalls at their own pace, sampling food offerings, examining fashion and lifestyle products, and engaging with artisans about their traditional crafts.
The lighting and decorations installed throughout the venue created an atmosphere conducive to both shopping and entertainment.
The multi-day structure of the mela has enabled different audiences to participate based on their availability. While some attendees came back for a second visit, others arrived for the first time on Saturday, providing vendors with fresh opportunities to connect with potential customers and share information about their products and services.
Interest is growing for Sunday’s closing event, which features a DJ night with rockstar singer Sam Queen scheduled for November 30.
The musical performance has been highlighted in the festival’s promotional materials as a centerpiece of the final evening, and discussions about the show have been circulating among those following the event.
The festival continues to serve its stated purpose of providing local businesses, artisans, and entrepreneurs with direct access to an engaged audience.
Beyond the physical stalls, participating vendors benefit from the promotional reach that extends through various channels, helping to build awareness for their brands within the context of a cultural celebration.
The Pakistan Culture Mela 2025 will conclude on Sunday, bringing the three-day celebration of Pakistani art, food, fashion, and creativity to a close with the evening’s scheduled entertainment program.