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ISLAMABAD, Jun 05 (APP): In order to celebrate World Environment Day 2025, a one-day conference was organized by the Global Trade & Tourism Center & Brain Designer at Best Western Hotel Islamabad yesterday.
Governor Khyber Pakhtunkhwa Faisal Karim Kundi was the Chief Guest on this occasion. In his opening speech, he said that environmental degradation is a serious threat to survival, changes due to climate change on the planet are causing heavy financial & infrastructural losses, besides loss of innocent lives.
Managing Director of PTDC, Aftab ur Rehman Rana, in his keynote address, made a presentation on the concept of developing Eco-friendly Hotels and Resorts in the mountain areas of Pakistan.
He said that if the protection of environment is not given due attention, we would face irreparable losses in the future, as the protection of natural landscape is the key element for the sustainability of mountain tourism.
He shared a 12-point agenda to make the hospitality sector eco-friendly, which has a significant impact on the natural environment of the mountain areas of Pakistan.
He said instead of a mushroom growth pattern, we should adopt the concept of sustainable development of tourism, where focus is on the minimization of tourism’s own negative impacts, supporting local communities’ livelihoods and supporting the conservation of natural and cultural assets of tourist areas.
Rauf Raja said the whole world is in danger due to environmental pollution, climate change and global warming and the World Environment Day requires that everyone play a positive role in tackling environmental challenges.
Later on in two panel discussions, experts shared their thoughts on different segments of environment conservation and made recommendations to adopt an eco-friendly model for economic growth.
Diplomats, environmentalists, prominent personalities of the corporate sector and a large number of people from different walks of life and students participated in this conference.