GILGIT, Jul 16 (APP): Minister of State and Chairperson BISP
MNA Marvi Memon on Saturday said BISP is a social safety net that not only lends a hand in poverty management but also endeavors to harness entrepreneurial potential of its beneficiaries.

She said this while inaugurating the exhibition of handicrafts
made by BISP beneficiaries. The exhibition was held through mutual collaboration of BISP and Cheezmall at Darbar Hotel Ground, Karimabad, Hunza.

“Investing in women’s economic empowerment sets a direct path towards poverty alleviation and financial inclusiveness,” she said.

She also paid tribute to the Pak-China relationship and thanked Cheezmall and China.

Cheezmall, originating from China, is an online shopping
website created by professionals of E-Commerce who have past experience of managing and running Alibaba, a global leader in the field.

The collaboration between BISP and Cheezmall, aims at online promotion and sale of BISP beneficiaries’ products at international level.

Deputy Speaker GBLA Jafarullah Khan, Senior Minister DR
Mohammad Iqbal, Gilgit Baltistan local politicians, Director
Cheezmall Ghazanfar Ali Khan, Prince Saleem, DG GB BISP Mehboob Ali Khan, PMLN Jan ALam marketing team of Cheezmall Haider Qazi were also present at the occasion.

During the inauguration ceremony, Director Cheezmall Ghazanfer said that Cheezmall was highly interested in promoting and maximizing the profits for the products of poverty ridden BISP beneficiaries. He added that this exhibition was a first step towards long term cooperation between BISP and Cheezmall focusing on the betterment of the poor beneficiaries in all provinces of Pakistan.

On the occasion, Chairperson BISP reiterated that through BISP E-Commerce, the products of beneficiaries are already available online giving international recognition to the traditional products of the country.

She further added that market access to the handicrafts of
marginalized segments would contribute in their financial