ISLAMABAD, Sep 19 (APP): The easypaisa, a digital financial services platform has launched ‘Live easy’, campaign that aims to bring ease and convenience into everyday lives of users and simplify financial matters.
In a press statement received here on Tuesday Rifah Qadri, Head of Marketing & Corporate Communications said that the campaign invited users to embrace a cashless, hassle-free payments, savings and lending services.
It also focused on highlighting the advantages and features that set apart from competitors, solidifying its dominance as a one-window platform, she remarked.
She said that as Pakistan’s digital banking market continues to grow, particularly in urban areas, easypaisa remains dedicated to innovation, introducing new use cases, features, packages, and discounts.
Besides, it also ensuring the highest level of security and ease of conducting financial transactions reducing the need to physically visit a bank branch.