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ISLAMABAD, Dec 18 (APP):Federal Minister for Information and Broadcasting Attaullah Tarar on Thursday has called for proposals to address challenges posed by artificial intelligence in the advertising industry, emphasizing the need to safeguard creative professionals from redundancy.
In a post on X, the minister noted that the growing use of AI in Pakistan’s advertising sector is creating employment concerns for creative roles.
Professions including content creators, graphic designers, editors, creative directors, actors, models, technical staff and cameramen are particularly at risk. Authorities have invited the public to share recommendations to protect these professions. Suggestions can be submitted via email to pio@pid.gov.pk.