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Maryam Shah
ISLAMABAD, Dec 2 (APP):Winter is in full swing across Pakistan, including Islamabad, driving shoppers to malls and markets to secure the season’s hottest shoes before they run out. Leather boots, suede shoes, fur-lined loafers, insulated joggers, and trekking shoes are flying off shelves.
The sudden chill and December discounts have created a shopping frenzy. People of all ages are visiting malls, markets, and online stores in Islamabad. Retailers report fast-moving stock and high footfall. Young buyers are driving the demand, while parents shop for children and older buyers look for comfort. Winter shoes are now a must-have, not a luxury.
Centaurus Mall, Giga Mall, Safa Gold Mall, Jinnah Super, F-10 Markaz, G-11 Markaz ,I-10 Markaz, and Aabpara are all crowded daily. Shoppers compare designs, feel materials, and check warmth. Stock is moving faster than ever.
Muhammad Nasir, a shopkeeper in Aabpara Market, said popular shoes this season include leather boots, suede ankle boots, fur-lined loafers, long snow boots, waterproof trekking shoes, chunky sneakers, moccasins, and insulated joggers for children. Women are buying knee-length leather boots, block-heel suede boots, and soft fur pairs. Men are choosing rugged leather boots, outdoor-ready shoes, and warm joggers. Children prefer colorful insulated shoes for early school mornings.
When it comes to colors, classic shades are dominating this winter. Black leather and brown suede boots are the top choice across all age groups because they are versatile and match almost every outfit. Dark grey and navy shoes are also popular among young adults who want a modern yet understated look. Women are adding a touch of style with deep burgundy or olive boots, while children gravitate toward bright and playful tones such as red and blue. Retailers say neutral colors are selling fastest, making black and brown the undisputed favorites this season.
Retailers say the eighteen-to-thirty-five age group leads sales. Buyers aged eighteen to twenty-five go for chunky sneakers, suede boots, and trekking shoes. Those aged twenty-six to thirty-five prefer leather ankle boots and waterproof shoes. Families are buying school shoes for children. Older buyers focus on soft leather and cushioned loafers for comfort.
Sellers told APP that customer awareness is higher this year. Shoppers inspect leather, check suede, and ask about warmth and durability.
Ahmed Ali, a shopkeeper in Jinnah Super, said boots and joggers are disappearing fast. Rehan Mirza, a Centaurus shoe store manager, added that young buyers want shoes that are stylish and warm. Local craftsmen in Aabpara said buyers prefer real leather for long-lasting quality.
Buyers say seasonal discounts are irresistible. A mother in F-10 said she planned to buy one pair but ended up buying two. A university student said chunky sneakers match almost every winter outfit. An office worker said warm boots are essential for cold mornings.
In December, brands began offering twenty to fifty percent discounts. Online stores are also seeing strong sales in leather boots, warm joggers, and trekking shoes. Retailers restock daily. Local craftsmen work late to meet demand. Social media is full of winter shoe videos and reviews. Shoppers want to secure their favorite styles before stock runs out. Real leather, genuine suede, and soft fur remain the most sought-after materials.
Winter shoes now combine warmth, comfort, style, and durability. Across Pakistan, shoppers treat them as a seasonal essential rather than a luxury.