APPC, PbBC sign MoU to provide video news service to member channels

LAHORE, Dec 17 (APP): Associated Press of Pakistan Corporation
(APPC) and Punjab Broadcasters Club (PbBC) Saturday signed a Memorandum of Understanding (MoU) under which the former would provide video news service to the channels, which are members of the Club.
Managing Director APP Masood Ahmed Malik and President PbBC Khizar Hayat Wattoo signed the MoU at its secretariat.
Currently, 14 channels are member of Punjab Broadcasters Club, and under the MoU, APP would provide live coverage or clean feed of various government functions, organised at the presidency, prime minister’s office, the parliament and embassies to the PbBC.
Executive Director APP Sohail Ali Khan, In charge APP Video News Service Shehzad Farooqi, Lahore APP Bureau Chief Talib Hussain,
Moazzam Ali from Channel Five, Rai Hussnain from 7 News, members of PbBC and other journalists were present on the occasion.
Managing Director APP Masood Ahmad Malik said on the occasion that after taking charge of the APP, his focus had been on running it in a more professional manner.
He said the APP not only wanted to share information with the media but also facilitate it.
He said the APP was collaborating not only with the local but also with the international media and various agreements had been signed with different international news agencies.
The MD said positive image of the country should be highlighted,
and added giving hope to the people was imperative for making progress and bringing prosperity for the country.
He said under the MoU signed, not only government’s steps would be projected but viewership of the PbBC member channels would also go up.
“International media is focusing on China Pakistan Economic Corridor (CPEC) and we must make people aware of its fruits,” he added.
The MD said Prime Minister Muhammad Nawaz Sharif’s vision of taking country forward was in fact the vision of the entire nation.
He said the APP was covering different development projects
and the videos of these projects would be provided to the channels, adding when the acheivemnets of the country would be highlighted through the PbBC members, it would definitely produce positive results.
Masood Ahmad Malik said “Pakistan is a democratic country
and collaboration among institutions is must for moving forward.”
He further said the APP video news service had been revamped
through induction of the latest machinery, and added that high definition (HD) video would be provided under the MoU.
On this occasion, Executive Director APP Sohail Ali Khan gave
detailed briefing about the working of the national news agency.
Moazzam Malik from Channel Five said the government version
on various issues was of utmost importance, adding that in journalism the version of both sides needs to be highlighted.