Governments need to catch digital revolution taking place in world: UAE minister


SHARJAH, March 20 (APP):UAE Minister of State and Chairman of the National Media Council Dr Sultan bin Ahmad Sultan Al Jaber Wednesday said a digital revolution was being witnessed across the world and accordingly the government institutions needed development in internal mechanisms, culture, and strategies to ensure effective communication and interaction with members of the society.
Rather, it has become a necessity for government bodies to provide interactive platforms to encourage dialogue to obtain desired development goals, he said in a statement here on launch of the IGCF.
He said the ongoing International Government Communication Forum (IGCF) was an ideal opportunity for experts and specialists to learn more about the latest developments, strategies, and innovative technologies being applied globally to improve their capabilities, and keep pace with the rapid changes occurring both regionally and internationally.
Dr Al Jaber said events like IGCF 2019 empowered individuals and communities as a whole so that they could give their input in devising strategies meant for their welfare and development.
He said the UAE’s diverse and young society had increased government institutions’ responsibilities in developing their strategies and techniques for effective communication methods, reaching diverse target groups across the country.
Dr Al Jaber said the National Media Council played a supportive role, and worked closely with government institutions and the UAE community to encourage the development of innovative, interactive content, as well as showcasing success stories that left lasting impressions on members of the community and motivated them towards positive change.
“The UAE media has proved to be a reliable partner for both sides of the communication equation, which includes government agencies on the one hand, and society and its members on the other, through the management of a constructive interactive dialogue that is credible and transparent, contributes to the continuous improvement of the quality of life, and supports economic, social, cultural, and intellectual development.” Dr Al Jaber concluded.