ISLAMABAD, Nov 12 (APP): As part of the Hajj Conference and Exhibition 1447 AH, currently being held in Jeddah under the slogan “From Makkah to the World,” the Dallah Albaraka Group announced a series of strategic expansions in its transportation and hospitality sectors to better serve pilgrims.
The announcement came on the sidelines of the group’s participation as a strategic sponsor of the conference, organized by the Ministry of Hajj and Umrah under the patronage of the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud, according to SPA.
Loay Abdul Latif Gharab, Managing Director of Hospitality, Holy Sites, and Transportation Services at Dallah Albaraka Group, underlined the company’s longstanding commitment to serving pilgrims by continuously enhancing its operational systems. He revealed that the group has added 400 new 2026-model buses to the fleet of Dallah Hajj Transport Company, all equipped with advanced smart comfort and safety technologies.
“With this expansion, Dallah’s total fleet now exceeds 1,250 buses,” Gharab said. “This strengthens our capacity to meet the growing demand for transportation services during Hajj and Umrah seasons and ensures an exceptional travel experience that aligns with the goals of Saudi Vision 2030.”
In the hospitality sector, Gharab noted that the group has launched a comprehensive renovation project for the Dallah Taibah Hotel in Madinah, which features 473 units and is located only steps away from the Prophet’s Mosque.
“We are completely redesigning the hotel to meet the highest international hospitality standards,” he explained, “drawing inspiration from the authenticity and spiritual essence of Madinah to establish it as one of the region’s premier luxury destinations.”
Gharab emphasized that these initiatives reflect Dallah Albaraka’s strategic direction toward sustainable Hajj and Umrah services and its commitment to enhancing the overall pilgrim experience through investment in technological and operational innovation and the empowerment of national talent.
He added, “We derive our vision from the legacy established by Sheikh Saleh Kamel – may God have mercy on him – who dedicated investment to serving the Two Holy Mosques. Today, we continue this approach in line with our ambitious vision.”
Gharab concluded by reaffirming that Dallah Albaraka will continue to strengthen its strategic partnerships with both government and private sectors to achieve integration within the Hajj and Umrah services ecosystem and to offer pioneering investment models that reinforce the Kingdom’s global leadership in serving the guests of God.