By Andleeb Khan
ISLAMABAD, Sep 25 (APP):: Imagine sipping a cup of coffee that has been delicately processed through the digestive system of a wild cat, highlighting the sophisticated interplay between nature and flavour. Yes, you heard that right! Kopi Luwak, often dubbed the “cat poop coffee,” comes with a price tag that might make your wallet weep—sometimes upwards of $600 a pound. But for those who embrace luxury with a twist, this cup of joe offers a thrilling and one-of-a-kind taste.
Produced primarily in Indonesia, especially on the islands of Sumatra, Java, and Sulawesi, these coffee beans undergo a unique process involving the civet cat. The cat consumes the ripe coffee cherries, and after digestion, the beans are excreted in its feces. This unusual method contributes to the beans’ distinctive taste profile. Once collected, they are thoroughly cleaned and roasted to perfection. Experts believe that the natural fermentation that occurs during digestion enhances its flavour and aroma, resulting in a truly exceptional character that sets it apart from other coffee brands.
Step into the fascinating realm of Kopi Luwak, where coffee takes on an extraordinary twist! As the APP scribe explores this unique brew, it becomes clear that many people remain unaware of its origins.
When they learn about the process—how civet cats digest and pass beans—they often refuse to take a sip, even if it is offered free of cost. This reaction sparks a lively mix of humor and insight, turning a simple coffee exploration into a vibrant conversation about preferences and perceptions.
Iqbal Chaudhry, a senior journalist, had the opportunity to taste Kopi Luwak during a trip abroad. Initially unaware of its distinct flavour profile, he was intrigued when he inquired about it for the first time. Captivated by its unique taste, he found himself drawn to this extraordinary brew. However, he ultimately realized that he couldn’t afford to make it a regular part of his coffee routine, unlike the more budget-friendly option of Nescafé.
Rakhshanda Taj, a resident of Islamabad and a constant visitor at Al-Fateh Mall, sharing her perspective with a hint of longing said: “I thought I should try it since many celebrities enjoy Kopi Luwak and it’s known as the most expensive coffee. However, after learning about the process behind it, I decided I could never bring myself to try it. It’s fascinating to think this might be a choice for the Ambani family or Elon Musk, but as a government employee, indulging in such luxury feels like a distant dream.”
Iqra Yousuf a student from Islamic University expressed her astonishment about Kopi Luwak, saying, “I was truly amazed to discover this coffee for the very first time. It feels almost surreal to think that something like this exists in the world! The whole idea is so bizarre that I can hardly wrap my head around it. Despite the intrigue, I know for sure I wouldn’t want to drink it.”
In response to APP’s query about whether they offer Kopi Luwak, a manager at Al Fateh Mall remarked, “Our focus is always on our customers’ preferences. While Kopi Luwak has its charm, I must admit we haven’t had a single customer ask for it in years! It’s hard to justify stocking such an expensive item when our shoppers seem more interested in their daily brews. After all, we’re here to offer what people want, not just to showcase rare curiosities! If one day I see a line of coffee lovers demanding it, I’d be more than happy to reconsider!”
Coffee known as the universal language of comfort, with an estimated global market value exceeding $100 billion, is a vital economic driver. Major producers like Brazil, Vietnam, and Colombia significantly impact their economies, with Brazil alone accounting for about one-third of the world’s coffee production.
In 2022, the U.S. coffee market was valued at around $45 billion, reflecting American consumers’ enduring love for this brew. The coffee industry supports millions of jobs globally, from farmers to baristas, serving as a cornerstone of economies.
While we savor our morning cup, many remain unaware of nature’s wonders like Kopi Luwak often served to state guests and celebrities, with some well-off individuals indulging in its rarity. Meanwhile, a few fake labels are capitalizing on its allure, profiting in the international market. Kopi Luwak sparks curiosity and invites us to explore the stories behind a favorite brew, deepening our appreciation for its journey from bean to cup.
(APP Feature Service)