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PESHAWAR, Dec 03 (APP):Sarhad Chamber of Commerce and Industry (SCCI) stressed collaborative efforts to introduce Pakistan as a hub of sustainable tourism among OIC countries.
SCCI furthermore said it is crucial to create awareness about Sustainable Tourism and highlighted the investment opportunities in the Tourism Sector among OIC countries, promote the tourist flow, promote public-private partnership in tourism, and promote the Sustainable Tourism Destinations.
These remarks were made by SCCI Senior Vice President Muhammad Nadeem while speaking during an awareness session in Sustainable Tourism Forum and EXPO jointly organized by Islamic Chamber of Commerce and Development (ICCD) here at the chamber house.
The session was attended by former senior vice president of the chamber Abdul Jalil Jan, Syed Ejaz Ali Shah, Ihsanullah, Rashid Iqbal Siddiqui, Saddar Gul, Faiz Rasool, Hamoodur Rehman, SCCI’ Secretary General Muqtasid Ahsan, traders, representatives of stakeholders, officials and people associated with Tourism sector.
ICCD Director Events Management Khawaja Ashraf and Grants Associate IR, Palwasha Yayha briefed the session regarding key objectives and initiatives of the chamber, and upcoming event.
Muhammad Nadeem, senior office bearer commended that: “KP has great potential to boost the tourism among the Islamic countries, wherein countless scenic places, panoramic landscapes, eye catching scenes, rugged mountains and tourist-attraction points available,”.
He called for public-private partnership to introduce Pakistan as a hub of sustainable tourism among the OIC countries.
He mentioned the ordeals that have slowed down influx of the tourists in KP, and suggested various problems to address the issues amicably.
The senior office bearer lauded efforts of Special Investment Facilitation Council (SIFC) for promotion of investment and trade.
He also praised the improvement in foreign remittances that would contribute to stabilize the national economy and bring sustainable growth and turnaround.
The SCCI SVP noted the flow of foreign remittance has improved which is a great sign and stressed joint national policy under Public-Private Partnership to strengthen and promote Pakistan’s tourism sector in Muslim world.
Earlier, officials Khawaja Ashraf and Palwasha Yahya gave a detailed multimedia presentation to the participants regarding the ICCD efforts to introduce Pakistan as hub of sustainable tourism among the Muslim countries.
They were of the view that tourism is one of the world’s fastest growing and most important industries and a major revenue source for many countries.
Therefore, they informed that ICCD is going to organise an event regarding Expo to highlight Pakistan’s tourism potential and invited the SCCI to participate in the event and become a partner for promotion of Tourism industry of Pakistan in OIC countries.