PESHAWAR, Feb 23 (APP): Known as the land of hospitality, Khyber Pakhtunkhwa is a unique province of Pakistan where traditional sweets, including Sohan Halwa of Dera Ismail Khan, become an important food item of people during Iftar parties.
The sohan halwa of DI Khan, Gajar ‘halwa’ of Bannu, Mardani Pera of Mardan and Rajjar Methai of Charsadda district make Iftar parties more delectable in Khyber Pakthunkhwa where these mouth-watering commodities were being preferred on joyous occasions.
Several varieties of sohan halwa are brought from different districts, including Multan, to Peshawar as a special Iftar offer; however, Dera Ismail Khan’s sohan halwa attracts a substantial number of buyers due to its unique flavor, taste and being cost-efficient.
Barkat Ali, who runs a famous sweet shop at Qissa Khawani, Peshawar, told APP that he had brought 200kg of sohan halwa stock from DI Khan as a special Iftar item.
“My son visited DI Khan last night to bring an additional 200KG sohan halwa stock to fulfill people’s pressing demands for Iftar parties.
The ingredients required for the special halwa include milk, khoya, soni, fine flour, sugar and ghee, besides dry fruits, which make it more delicious.
The traders from different parts of Khyber Pakhtunkhwa, Sindh, Balochistan, Azad Kashmir and Punjab have placed heavy orders for the upcoming Eid and extra labour was hired to meet their pressing demands for sweets and confectionery.
Like other food items, he said the prices of DI Khan and Multani sohan halwa were also increased in local market and one KG was available on ranges of Rs 550 to Rs 600 per KG in Peshawar, which was more economical than Multani sohan halwa that was being sold at Rs 700 to Rs 800 per KG.
“My entire family likes DI Khan sohan halwa due to its delectable taste and energy perspective,” said Naveed Farooq, a lecturer at Firdus Bazaar. “I purchased five KG sohan hallwa including two kg for my married sister as a special gift for Iftar,” he said.
Like sohan halwa, the Rajjar Methai made of pure “Gur” of Charsadda district also attracts a large number of buyers for Iftar parties due to its appetizing taste and affordable prices.
Located about one kilometer north of Charsadda city, Rajjar bazaar has now turned into a sweets market where a great rush of buyers is being witnessed in all bakery shops ahead of Iftar.
The traditional sweet was brought in substantial quantities in Peshawar, Charsadda, Swabi, Nowshera and Mardan districts.
Yaqoob Khan, an owner of Razzar sweet, told APP on Monday that this hard-earned business was started by his grandfather, Israruddin alias Chacha Halwai in 1930 and he belongs to the third generation running it today to support his family.
The delicious quality of the sweet differentiates it from the rest of the confectioneries due to its better taste, chemical-free and affordable price. The people served it to relatives and guests as a special Iftar, weddings, engagements and children’s birthday strengthening the bond of love and friendship.
“Personally, I like Rajjar sweet due to its palatable taste and cost-efficiency,” said Fayaz Khan, a resident of Wapda Town, Peshawar, adding that people of all social statuses can afford it. “I purchased four KG Rajar sweets at Rs 400 per kilogram for my family members and friends as a special Iftar gift,” he added.
Haji Yaqoob said the recipe for the popular sweet changed over the years and only butter, flour and gur were used in its preparation by my father, as sugar was not available in those ancient days in Charsadda.
Presently, it was being prepared with various ingredients, including desi ghee, milk, butter, gur and white flour, which enhances its taste and delectability. The popular sweet also attracted traders from Afghanistan and the Central Asian Republic while marching to the subcontinent via Charsadda and Peshawar through GT Road.
The local people also send these special sweets as a gift to their friends and relatives, living in other parts of the country as well as abroad. It is also being exported to Saudi Arabia, Afghanistan, Iran, Syria and several Middle East countries besides being sent to USA, UK and other Western countries as a special gift.
Similarly, Mardani Pera prepared with milk and butter, besides other ingredients, also attracts buyers. “Mardani sweet is my first choice for Iftar parties. I purchased five kilograms of sweets, including five kilograms each for my married sisters, maternal uncles and relatives as special Iftar gifts,” said Saqib Khan of Swabi.
He said Pakistan can earn valuable foreign exchange by exporting the traditional confectionery to international markets. Focus should be made on its marketing by involving foreign missions to explore new avenues for these popular products, besides social and digital media to be used for its proper projection overseas.
The manufacturers and shopkeepers of these traditional sweets said that they had suffered financial losses due to the coronavirus pandemic and 2022 devastative flood and urged the KP government to financially support the affectees besides providing interest-free loans to them.
This would enable the affected shopkeepers and manufacturers to strengthen their business, besides providing jobs to labourers. They also demanded industry status for DI Khan’s sohan halwa and Rajar methai of Charsadda.