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MULTAN, Dec 22 (APP): Bahauddin Zakariya University (BZU) students of Chemical Sciences department have successfully launched a research-based perfume product after months of sustained scientific work and experimentation.
The launch ceremony for the perfume, branded “Elaira,” was held during a meeting of the Lions Club Multan Midtown. The project was developed under the supervision and mentorship of Associate Prof Dr. Suriya Manzoor by undergraduate students Muhammad Abdullah, Ameer Hamza, Ahmed Mustafa, and Faizan-ur-Rehman, who formulated the fragrance through continuous laboratory research and testing before giving it a commercial shape.
The product was formally inaugurated by Dr. M.A. Bilal, President of Lions Club Multan Midtown, along with senior Lion and prominent businessman Chaudhry Altaf Shahid. To encourage the young innovators, club members purchased the perfume at a discounted rate during the event.
Speaking on the occasion, Dr. Suriya Manzoor said that with proper guidance, mentorship, and sustained focus, students can be helped to achieve meaningful success. She added that BZU remains a leading institution in the region, providing quality education and opportunities for practical innovation.
Dr. M.A. Bilal and Chaudhry Altaf Shahid praised BZU’s role in nurturing the intellectual potential of regional youth and urged students to move beyond the traditional pursuit of salaried jobs. They emphasized entrepreneurship and innovation as key pathways for creating self-employment and generating jobs for others.
The ceremony was attended by Sheikh Faheem Sattar, ProfeAzam Hussain, Dr. Ayesha Abdullah, Zubaida Jalal, Mirza Shahid Hussain and others.
The successful launch of Elaira highlights the growing trend of student-led research and commercialization initiatives within Pakistan’s public universities, reflecting a shift toward innovation-driven education and entrepreneurship.