Consul General inaugurates Pakistan Pavilion at ISM Middle East 2026

ISLAMABAD, Nov 03 (APP): Consul General of Pakistan in Dubai Hussain Muhammad, Tuesday, inaugurated the Pakistan Pavilion at ISM Middle East 2026, being held from November 3–5 in Zabeel Hall, Dubai World Trade Centre.

On the occasion, he was accompanied by Counsellors Ali Zeb Khan, Haroon Chaudhry, and Muhammad Saleh.  Four Pakistani companies are participating under the umbrella of Trade Development Authority of Pakistan (TDAP), while four others are exhibiting independently.

Together, they are showcasing a diverse range of confectionery, bakery and frozen food products, including biscuits, cakes, chocolates, candies, chips and snacks, a press release of the Consulate General said.

Speaking on the occasion, the consul general said that Pakistan’s participation reflected the country’s growing capabilities in the confectionery and snack industry.

“The presence of Pakistani companies at this international platform highlights the quality, diversity and competitiveness of our products. It provides an opportunity to strengthen trade linkages with the UAE, the wider Middle East and other international markets, while opening new avenues for Pakistani exporters,” he said.

Ali Zeb Khan Trade and Investment Counsellor highlighted the exhibition’s importance as a platform for Pakistani companies to connect with international buyers, explore export opportunities and develop business partnerships.

The exhibition brings together producers, buyers and industry professionals from across the confectionery and snack sectors, providing Pakistani exhibitors with opportunities to showcase their products and expand their international reach.