Govt to organize 'Janobi Punjab Lok Virsa Mela' to promote handicrafts, culture of south Punjab

ISLAMABAD, July 22 (APP): National Institute of Folk and Traditional Heritage (Lok Virsa) would organize special evening with emerging child folk artists of the country in second week of August.

The event aims to discover new talent in the field of folk music.

Executive Director Lok Virsa Dr. Fouzia Saeed told APP that children have a great potential to express their creativity.

She said that Lok Virsa is making efforts to inculcate knowledge about our culture and music in the younger generation, who is the future of the country.

β€œIt is an effort on the part of Lok Virsa to sow the seeds of pluralistic society in the youth of Pakistan. We believe that it will serve to provide an orientation to children about our rich musical heritage,” she said.

She said that it will also contribute towards creating ownership among children regarding Pakistan’s cultural heritage besides reaffirming our identity of being multi-cultural and pluralistic country, she added.

Dr. Fouzia said that it focuses on diversity within provinces and serves to afford an opportunity to the masses to witness authentic folk musical and cultural entertainment besides buying traditional items on affordable prices.

A large number of people from different walks of life would attend the event and enjoy the performances of child singers.