Jamal Shah announces to launch dedicated heritage channel

Jamal Shah

ISLAMABAD, Sep 19 (APP): Minister for Culture and National Heritage Jamal Shah Tuesday announced the launching of a dedicated heritage channel for the promotion of regional literature in the country.

He was addressing the inaugural session of a two-day conference titled ‘Hum Jugnu Taaray Dharti Ke’ at the Pakistan Academy of Letters here.

Jamal Shah said that the channel will provide a platform for children across the country to learn and appreciate the rich cultural heritage of Pakistan. It will also help to promote unity and understanding among different ethnic and linguistic groups.

“The channel will include translated versions of different genres of regional literature, including parables, adages, poetry, and music, so that youth in every part of the country, speaking any language, can understand the essence of the folk wisdom of our culturally diverse country,” he said.

The minister added that the literature would also be published in the form of books and magazines, and that the services of musicians and linguists of the relevant languages would be hired for this purpose.

The conference began with a puppet show demonstrating playful rhymes, lullabies, and traditional ballads of Punjab, Sindh, Balochistan, and Khyber Pakhtunkhwa.

Over the next two days, the conference will deliberate on ways to promote children’s literature in regional languages. Recreational programs for children like skits and folk dances are also part of the conference.

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