ISLAMABAD, Jun 16 (APP):SIMOSA, Jazz’s flagship SIMCare, digital lifestyle and community platform, has been featured in a business case study titled “Jazz World to SIMOSA: A Blueprint for Digital Transformation from App to Ecosystem”, authored by students of NUST Business School and published by Ivey Publishing—one of the world’s leading publishers of business case studies used by universities and businesses globally.
The case traces how Jazz evolved its traditional self-care app, Jazz World, into SIMOSA (SIM One Stop App)—a user-first digital platform now serving about 21 million monthly active users. What began as a basic account tool has grown into a lifestyle ecosystem offering seamless SIM management, multi-network bundles, recharges, in-app chat, tax certificates, complaint resolution, and features like prayer tools, shopping discounts, horoscopes, music, and forex—now further enhanced by a built-in social network.
“It’s encouraging to see SIMOSA spark academic curiosity and be studied as a model of local innovation,” said Aamer Ejaz, President Digital Platforms, Jazz. “This journey from Jazz World to SIMOSA reflects our broader ambition to build platforms that go beyond utility and create meaningful digital experiences. Being featured in Ivey Publishing validates the potential of locally developed tech to solve real-world problems at scale.”
This evolution reflects Jazz’s broader digital strategy of placing users at the center of a connected lifestyle. With its scale, design, and impact, SIMOSA stands out as a model for how telecoms can reshape user engagement and digital access in emerging markets. Its inclusion in global business school curricula highlights growing academic interest in locally relevant, scalable innovations—and offers students a real-world case of digital transformation from Pakistan.
As part of Jazz’s broader ServiceCo vision, SIMOSA exemplifies how digital platforms can enhance everyday life. Jazz now serves over 100 million users through a portfolio that includes JazzCash (fintech), Tamasha (entertainment), Garaj (cloud), SIMOSA (SIMCare and lifestyle), GameNow (gaming), and FikrFree (InsurTech)—using technology to improve lives and livelihoods across Pakistan.
