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RAWALPINDI, Dec 14 (APP):The Rawalpindi Chamber of Commerce and Industry (RCCI) on Sunday successfully organized the three-day Pindi Food Fest-4th Edition at Ayub Park, which attracted a large number of families and food enthusiasts from Rawalpindi and Islamabad. The annual festival aims to celebrate Pakistan’s rich traditional and regional cuisines, introduce innovative food concepts and provide valuable networking and branding opportunities for SMEs, startups and women entrepreneurs, particularly in the food sector.
Federal Minister for Railways Hanif Abbasi, Ambassador of Algeria Brahim Romani, Station Commander Rawalpindi Cantonment Brigadier Ali Anjum Syed, along with representatives of various trade associations and other distinguished guests, visited the festival and appreciated RCCI’s initiative.
During his visit, the minister lauded the RCCI for its proactive role in addressing the issues of the business community while also promoting cultural, social and recreational activities for the public. He congratulated RCCI President Usman Shaukat, his cabinet members and the entire organizing team on the successful arrangement of the food festival.
He said that RCCI deserves appreciation for organizing positive, constructive and people-friendly activities such as the annual food festival. Such events, he added, play a vital role in projecting Pakistan’s soft image at national and international levels. He noted that the presence of foreign diplomats at the festival would help convey a positive impression of Pakistan abroad.
The minister further emphasized that it was wrong to associate Pakistan solely with terrorism, adding that the world must also be introduced to the country’s culture, traditions, hospitality and positive societal values.
RCCI President Usman Shaukat, while highlighting the core objectives of the festival, emphasized the promotion of local culinary heritage and the empowerment of women-led food businesses.
“More than 100 food stalls are participating in the festival, showcasing a wide variety of flavors and cuisines. This initiative provides women entrepreneurs with a platform to launch and grow their brands while building meaningful connections within the industry,” he said.
He added that the festival also served as a source of inspiration for aspiring women entrepreneurs.
“Our goal is to create opportunities and motivate women who have yet to begin their entrepreneurial journey,” he said.
This year, over 15 stalls have been allocated exclusively for women, particularly those running home-based food ventures.