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LAHORE, Nov 12 (APP):Pakistan and China are strengthening their bilateral relationship by embracing cultural diversity as a cornerstone for economic growth and sustainable development.
Pakistan China Joint Chamber of Commerce & Industry (PCJCCI) President Nazir Hussain stated this during a think-tank session held here at PCJCCI Secretariat on Wednesday.
He added, the renewed focus on cultural exchange would not only enhance people-to-people connectivity but also open new avenues for trade, investment, and long-term cooperation between the two nations.
Nazir Hussain said that under the framework of China-Pakistan Economic Corridor (CPEC),
cultural collaboration was increasingly being recognized as a vital complement to infrastructure and trade initiatives.
Through joint art exhibitions, educational exchange programmes, culinary festivals, and tourism campaigns, both countries were leveraging cultural diplomacy to foster mutual understanding and durable partnerships.
PCJCCI Senior Vice President Brig (Retd) Mansoor Saeed Sheikh said that cultural diversity
was not merely a gesture of friendship but a powerful catalyst for inclusive economic development.
He noted that by sharing traditions, languages, and values, Pakistan and China were building a foundation of trust that strengthens trade relations, boosts tourism, and encourages cross-sector creativity. He mentioned that China’s advancements in cultural industries, digital innovation,
and vocational training present immense opportunities for Pakistan in skills enhancement
and entrepreneurship. Meanwhile, Pakistan’s vibrant cultural heritage—from Sufi music and Mughal architecture to regional handicrafts and cuisine—offers unique attractions for Chinese investors and tourists seeking authentic experiences.
PCJCCI Vice President Zafar Iqbal, shared that multiple initiatives had already been launched to promote bilateral cultural engagement, such as Pakistan-China Culture and Tourism Forum in Islamabad and Beijing to enhance tourism and cultural investment, Mandarin language training programmes across Pakistani universities to improve communication in CPEC projects, and joint ventures in film, media, and creative industries to create jobs and promote shared narratives.
According to the Pakistan Tourism Development Corporation (PTDC), he said, Chinese cultural tourism to Pakistan could grow by up to 40 percent annually if supported by strategic campaigns and infrastructure development. Similarly, trade in cultural products and a service between the two countries had the potential for significant expansion with policy and digital support.
PCJCCI Secretary General Salahuddin Hanif concluded that deepening cultural partnership
between Pakistan and China illustrates how economic growth and cultural understanding
go hand in hand. As both nations move forward, their shared commitment to cultural diversity would continue to serve as a strategic pillar for mutual prosperity and sustainable progress.