LCCI, Pak embassy to set up buying house in Malaysia

LAHORE, Feb 10 (APP):Pakistani embassy in Malaysia, in
collaboration with the Lahore Chamber of Commerce & Industry
(LCCI), will establish a buying house and display centre for
Pakistani products in Kualalumpur to show customers the best
quality of Pakistani products.
The decision was made at a meeting between Pakistani High
Commissioner in Malaysia Nafees Zikaria and LCCI President
Malik Tahir Javaid in embassy of Pakistan, Kualalumpur.
Members of the LCCI delegation Shahid Nazir, Awais Saeed
Piracha, Muhammad Wasim, Haseeb Khawar, Shabbir Bhatti, Malik
Muhammad Islam, Muhammad Farooq, Mian Faisal Majeed and
Muhammad Arshad Bhatti were also present in the meeting,
according to LCCI spokesman here Saturday.
Pakistani High Commissioner in Malaysia Nafees Zikaria said
that Pakistani embassy would take all possible measures to
introduce Pakistani products to Malaysians. He urged the
LCCI members to avail the opportunity and grab the attention
of foreign buyers through the display centre to be set up by
the embassy of Pakistan in Kualalumpur and the LCCI.
He also lauded the untiring and sincere efforts of LCCI
President Malik Tahir Javaid and other members of the
delegation for external trade of the country.
LCCI President Malik Tahir Javaid said that display centre
for Pakistani products in Kualalumpur will be beneficial for both
country and the business community. He said that boost in
export is a must to bring precious foreign exchange in the
country. He said that in present global scenario, marketing is
the most effective tool to increase the businesses whether
these are large or small.
He said that lack of proper marketing is also one of the
major reasons of limited Pakistani exports, but the Lahore
Chamber of Commerce & Industry is striving to remove the
obstacle.
Malik Tahir Javaid urged the businessmen to contact
the LCCI to avail the opportunity of display centre for
Pakistani products in Kualalumpur.
Lahore Chamber President also urged the Pakistani
entrepreneurs to concentrate on branding because consumers
always prefer branded products. He said that branding
transforms an ordinary product into special one and also
removes all the ambiguities from the minds of the buyers thus
a huge amount of foreign exchange can be earned by focusing on
branding as Pakistani products are best of the best in the
world.
Malik Tahir Javaid thanked Pakistani High Commissioner in
Malaysia Nafees Zikaria for accepting the LCCI idea of display
center.