ICCI-PBF France & Europe join hands to expand trade, investment

ISLAMABAD, Oct 07 (APP): President Islamabad Chamber of Commerce and Industry (ICCI), Mohammad Zikria Akbar Zia, has called for stronger Pakistan-France business partnerships, particularly in tourism, sustainable infrastructure, luxury brands, fragrances, cosmetics and other high-value sectors.

He said that Pakistan’s largely unexplored tourism potential offers significant opportunities for European investors, said a press release issued here on Wednesday.

Addressing a 12-member delegation of the Pakistan Business Forum France & Europe, led by Vice President Dr Hamza Taj, at the Chamber House, he said the Forum’s focus on economic, technological, cultural and tourism cooperation could help translate bilateral goodwill into concrete business opportunities.

He said Gilgit-Baltistan, northern Pakistan and other scenic regions offered exceptional potential for sustainable tourism development, including eco-friendly cottages, small tourist villages and modern hospitality facilities inspired by successful models in the Swiss and French Alps.

Zikria Akbar emphasized that Pakistan could benefit considerably from French and European expertise in sustainable tourism, natural-resource management, conservation and hospitality development.

He said joint ventures between Pakistani and French companies could help develop tourism destinations, attract more European visitors, create employment and generate investment while protecting the environment and preserving Pakistan’s natural heritage.

Vice President Pakistan Business Forum France & Europe, Dr Hamza Taj, highlighted the wide-ranging potential for trade, investment and tourism cooperation between Pakistan and France.

The delegation emphasized the importance of close institutional collaboration between the Pakistan Business Forum France & Europe and ICCI to identify, promote and capitalize on emerging business opportunities.