ISLAMABAD, Mar 18 (APP):Adviser to Prime Minister on Climate Change Malik Amin Aslam Monday lauded the private corporations’ investment in the government’s Clean, Green Pakistan (CGP) and said, “We want to inherent clean and green Pakistan to our future generations. The private sector should collaborate with us in order to effectively implement the ambitious eco-friendly project.”
The adviser made these remarks during a ceremony held here to sign a memorandum of understanding (MOU) among the Ministry of Climate Change, Reckitt Benckiser (RB) and WaterAid Pakistan.
He said that the Reckitt Benckiser (RB) had committed an investment of Rs1 billion for CGP movement under the company’s social vision of “HOGA SAAF PAKISTAN”, which was encouraging and motivating for CGP.
Malik Amin Aslam said, “We have been making steady development under Prime Minister Imran Khan’s CGP movement. We are incorporating school students in the CGP project and that’s why the MOU signing ceremony has been organized in the school. It also has intended to educate our youth in school about clean and green initiatives across the country. I am pleased to see the school kids being receptive to the hygiene messages delivered through the school programme today. Initially we have focused on Gwadar and the federal capital and the project will be carried out across the country.”
“We welcome RB as our partner for the Clean Green Pakistan movement. Their commitment and sense of ownership is commendable. Through this collaboration, we aim to spread awareness about health and hygiene and encourage a sense of responsibility in Pakistanis towards improving hygiene and cleanliness for themselves, their homes and their neighbourhoods,” the adviser added.
The programme aimed at educating over 2 million school going children about cleanliness, health and hygiene. The officials visited the School Program, one of the initiatives undertaken by RB under the CGP movement. Country Director WaterAid Pakistan, Siddiq Ahmed was also present at the MOU signing ceremony.
Talking to the media, Fahad Ashraf said, “The collaboration with the ministry of climate change will really help us in scaling up our existing programmes and launch a nationwide media campaign to spread further awareness. We invite all proud Pakistanis to help us in this mission to make our beloved country clean, green and healthy. We at RB believe that as corporate citizens we have a responsibility to drive a positive change in the country. In August 2017, we started with our vision ‘Hoga Saaf Pakistan’ to make our country healthier and cleaner. We have reached millions of Pakistanis since then.”
The Clean Green Pakistan is a comprehensive movement kicked-off by the Ministry of Climate Change which focuses on Liquid Waste Management; Solid Waste Management, Total Sanitation and Hygiene, Safe Drinking Water, and Tree Plantation. Amongst the other objectives of CGP, personal hygiene, toilet hygiene and proper waste disposal are the three key objectives supported through RB’s ‘Hoga Saaf Pakistan’ pledge.