German envoy meets Sialkot exporters, stresses more trade ties

SIALKOT, April 30 (APP)::Deputy Ambassador of Germany in Pakistan
Jens Jokisch has said that German Chamber of Commerce and Industry was being
activated in Pakistan to develop ‘business-to-business’ contacts
and further strengthen mutual trade ties between Pakistan and Germany.
He stated this while addressing a meeting of Sialkot exporters at Sialkot
Chamber of Commerce and Industry (SCCI) here on Monday. SCCI President Zahid
Latif Malik and Vice President Abid Ahmed Khawaja also presided over the meeting.
The deputy ambassador said that Germany was keen to develop mutual trade ties
with Pakistan. He assured that his country would also help
enhance Sialkot’s sports goods and strengthen SMEs sector in Pakistan.
He said there was dire need for proper marketing of Sialkot-made
export products in Germany, saying that most of German people use the Sialkot made
sports goods, especially soccer ball, but they do not
know much about Sialkot.
He pledged to make all-out efforts to promote a soft and positive
image of Pakistan globally. He said that activation of Germany Chamber
of Commerce and Industry in Pakistan was much important to boost
mutual trade ties between Pakistan and Germany as well.
He said that promotion of quality education was vital for national development and prosperity of Pakistan.
During his visit to several industrial units here, the envoy
pledged to make efforts for removing all hurdles in the way of
promoting mutual trade between Pakistan and Germany. He said that
his country would encourage regular exchange of trade delegations
between Germany and Pakistan.
SCCI President Zahid Latif Malik said on the occasion that both Pakistan and Germany enjoy friendly relations in all fields. Germany is the largest economy in Europe and the 4th largest trading partner of Pakistan.
He said that Sialkot-made footballs, field hockey sticks, cricket
gear and boxing gloves are used in international games including
Olympics and World Cups. Most of developed countries are importing
surgical instruments from Sialkot. In leather products and textile sportswear, we
excel in quality and style. Similar is the case with
other items produced in Sialkot, he added.