PBC Multan holds youth broadcasting workshop

MULTAN, Sep 30 (APP): A two-day training workshop for young comperes, radio jockeys, newsreaders and interns began at Pakistan Broadcasting Corporation (PBC), Multan, on Wednesday as part of a nationwide youth capacity-building initiative envisioned by Federal Minister for Information and Broadcasting Attaullah Tarar.

Radio Pakistan is organizing a series of training programmes at its stations across the country to give young people practical exposure to broadcasting and equip them with modern communication skills. PBC stations will serve as platforms for identifying, training and mentoring emerging talent, with emphasis on professional standards, responsible communication and contemporary broadcasting techniques.

Addressing the inaugural session, titled “Professional Development and Modern Techniques,” via video link, PBC Director General Saeed Ahmed Shaikh said the series was aimed at harnessing young talent and preparing it for the evolving needs of modern media. He said it would improve the communication skills, confidence and intellectual development of Generation Z.

He maintained that Radio Pakistan had historically discovered and nurtured talent, introducing many personalities who later distinguished themselves in television, film and other fields. The new workshops, he said, were meant to revive and strengthen that tradition by opening the organization’s professional platforms to aspiring broadcasters nationwide.

During the workshop, participants were receiving practical training in broadcasting, presentation, voice modulation, news reading, radio jockeying and effective, responsible communication.

The programme was part of PBC’s broader effort to develop a new generation of skilled broadcasters by allowing young people to learn directly from experienced media professionals.