ABBOTTABAD, Jul 08 (APP):The Khyber Pakhtunkhwa Tourism Department has launched a province-wide awareness campaign to promote water safety among tourists following recent drowning incidents in Swat, Naran, and other tourist destinations. As part of the campaign, an awareness drive was conducted at the Harno River in Abbottabad under the supervision of Culture and Tourism Officer Saima Imran. Tourism Police officers and Rescue 1122 personnel participated in the activity, educating visitors …
KP launches awareness campaign to prevent drowning incidents at tourist destinations
ABBOTTABAD, Jul 08 (APP):The Khyber Pakhtunkhwa Tourism Department has launched a province-wide awareness campaign to promote water safety among tourists following recent drowning incidents in Swat, Naran, and other tourist destinations.
As part of the campaign, an awareness drive was conducted at the Harno River in Abbottabad under the supervision of Culture and Tourism Officer Saima Imran. Tourism Police officers and Rescue 1122 personnel participated in the activity, educating visitors about the dangers of flash floods and strong water currents.
During the campaign, Tourism Police and Rescue 1122 officials evacuated children and women who were present in the river and shifted them to safer locations. They also distributed informational material and urged tourists to avoid entering fast-flowing water.
Speaking to the media, Culture and Tourism Officer Saima Imran said the campaign had been launched on the directives of the Advisor to the Chief Minister for Tourism, Malik Adil, Secretary Tourism Saadat Hassan, and the Director General of Tourism, Khyber Pakhtunkhwa.
She said the initiative aims to prevent tragic incidents like those reported in Swat, Saifullah Lake, Naran, and other tourist destinations by raising awareness among visitors.
She warned that heavy monsoon rains and flooding in rivers and streams have been forecast and advised tourists to stay away from swollen water bodies.
She noted that several fatal incidents have occurred in recent years when visitors ventured into rivers to take photographs, selfies, or record TikTok videos.
Saima Imran also urged tourists to exercise extra caution at locations where Tourism Department officials, Tourism Police, or Rescue 1122 personnel are not deployed.
She emphasized that following safety precautions and avoiding dangerous areas during the monsoon season are essential to protecting human lives.
During the awareness campaign, officials also interacted with tourists at the riverbank, encouraging them to comply with safety instructions and remain away from fast-flowing water
