RAWALPINDI, Jul 07 (APP):Fauji Fertilizer Company Limited (FFC) has announced a strategic partnership with Norway-based global agricultural solutions provider Yara International to introduce advanced biological and specialty plant nutrition products for Pakistani farmers. The collaboration aims to bring modern agricultural technologies, world-class crop nutrition solutions, and innovative farming practices to growers across Pakistan. According to FFC, Yara International, established in Norway in 1905, provides advanced crop nutrition and plant growth …
FFC, Yara Int’l join hands to introduce advanced biological, specialty plant nutrition products for Pakistani farmers
RAWALPINDI, Jul 07 (APP):Fauji Fertilizer Company Limited (FFC) has announced a strategic partnership with Norway-based global agricultural solutions provider Yara International to introduce advanced biological and specialty plant nutrition products for Pakistani farmers.
The collaboration aims to bring modern agricultural technologies, world-class crop nutrition solutions, and innovative farming practices to growers across Pakistan.
According to FFC, Yara International, established in Norway in 1905, provides advanced crop nutrition and plant growth solutions in more than 140 countries worldwide. The partnership combines FFC’s 48 years of experience, extensive marketing network, and local agricultural expertise with Yara’s global research capabilities, advanced technologies, and over 120 years of experience in the field.
Under the collaboration, Sona and Yara brands have launched a premium portfolio of biological and specialty plant nutrition products in Pakistan, including Yara Amplix OptiTrack™, YaraVita Crop Boost™, YaraVita Bortrac™, YaraVita Frutrel™, YaraVita Solatrel™, and highly soluble calcium fertilizer YaraLiva TropiCote™.
The formal launch ceremony was held at Sona Tower, FFC Headquarters in Rawalpindi, in the presence of senior leadership from both FFC and Yara International.
Addressing the ceremony, FFC Chief Commercial Officer Muhammad Ali Janjua said that FFC has always played a leading role in promoting modern agricultural technologies and effective crop nutrition solutions to help farmers achieve higher yields, reduce costs and improve profitability.
He said the partnership with Yara International marks an important milestone in introducing global-standard agricultural nutrition solutions in Pakistan. He added that the newly introduced specialty fertilizers and biostimulants have been developed to address challenges posed by climate change, population growth, and evolving agricultural needs by ensuring efficient nutrient delivery, better foliar absorption, and improved crop performance during critical growth stages.
Janjua further stated that these products would be marketed under the NexGen Nutrients platform through FFC’s nationwide marketing and agricultural advisory network, enabling farmers across the country to benefit from advanced farming technologies.
Speaking on the occasion, Yara Africa and Asia Senior Vice President Alexander Macedo said Pakistan has significant potential to enhance agricultural productivity through science-based crop nutrition and sustainable farming practices.
He said the partnership between FFC and Yara would combine global expertise with local agricultural knowledge to provide Pakistani farmers with advanced crop nutrition solutions, innovative technologies, and effective products, ultimately contributing to higher agricultural output, improved farmer incomes, and strengthened national food security.
