Sialkot Chamber of Commerce and Industry is set to organize a seminar titled “Hidden Beauty of Sialkot: From Heritage to Tourism” through its Departmental Committee on Sialkot Culture, Tourism and Archaeology.
SCCI to host seminar on Sialkot’s hidden beauty
SIALKOT, Apr 16 (APP): Sialkot Chamber of Commerce and Industry is set to organize a seminar titled “Hidden Beauty of Sialkot: From Heritage to Tourism” through its Departmental Committee on Sialkot Culture, Tourism and Archaeology.
According to SCCI, the event is scheduled to take place on Friday (April 17, 2026), at 11:00am at the SCCI Auditorium.
The seminar aims to highlight the city’s rich cultural heritage and explore opportunities to promote tourism in the region.
Rana Arif Iqbal Harnah, Parliamentary Secretary for Tourism and Archaeology, government of the Punjab, will attend the event as Chief Guest. Meanwhile, Prof. Dr. Zulfiqar Ali Kazmi, President of Discover Pakistan, is expected to deliver the keynote address.
Participants have been encouraged to attend the session, considering its significance for cultural development and tourism promotion in the region. The organizers expressed hope that the initiative will contribute to greater awareness of Sialkot’s hidden cultural assets and pave the way for future tourism growth.
