ISLAMABAD, Feb 26 (APP): The World Squash has renewed its partnership with Dunlop, extending their nearly 60-year association until 2028, with Dunlop remaining the official ball of World Squash Championships, Continental Championships, and Continental Games.
The agreement will also see the development of a new range of Dunlop Development Rackets as well as a renewed ‘Use The Right Ball Campaign,’ which will be launched ahead of the release of a new range of Dunlop squash balls in late 2026, said a press release.
World Squash President Zena Wooldridge said, “We are thrilled to extend our long-standing partnership with Dunlop. As the leading squash ball provider globally, Dunlop is a crucial partner for World Squash, our Member Federations and the wider squash community. Our collaboration is driven by the shared goal of supporting the growth of squash, in particular capitalising on the unique opportunity presented by squash’s debut in the Olympic Games in 2028 to grow awareness and excitement in the sport and attract a new generation of young players.
“The development of the Dunlop Development Rackets, new range of balls and accompanying ‘Right Ball’ campaign will bring further impetus to growth across our global squash communities.”
Steve Heatley, Global Category Manager for Dunlop Squash, said, “We’re proud to be extending our long-standing partnership with World Squash and to continue playing our part in supporting the sport worldwide. With squash heading to the 2028 Summer Olympics, there’s a real opportunity to grow the game and inspire new players.
“Our new Development Racket range, the introduction of the ‘Use The Right Ball’ campaign and a new ball collection in 2026 are all part of our commitment to making squash more accessible and enjoyable at every level.”