RAWALPINDI, Feb 13 (APP): Director Programmes, Radio Pakistan, Muuarrat Shahrukh said on Friday that the youth were the organisation’s greatest asset and that the role of radio would become even more effective in the digital era.
She was the chief guest at the prize distribution ceremony of an inter-university digital content creation competition organised in collaboration with Riphah Institute of Media Sciences to mark World Radio Day 2026.
Musarrat Shahrukh said Radio Pakistan was a great national institution that had played a historic role in preserving the country’s traditions, culture and national identity. It remained a powerful medium that conveyed authentic information and positive messages to the public with simplicity and credibility.
She said that despite the advent of modern technology and social media, the importance of radio had not diminished; rather, its usefulness had increased further.
She termed the participating students Radio Pakistan’s digital ambassadors for 2026, adding that quality and creative content prepared for digital platforms would help connect the organisation effectively with Generation Z. She expressed confidence that young people, through their creativity and modern skills, would project a new, dynamic and positive image of radio.
She said Radio Pakistan was committed to providing youth with practical training, guidance and opportunities for expression, and announced that similar programmes and competitions would continue to be organised in collaboration with educational institutions to promote positive social change through digital and creative engagement.
Rfah University Vice Chancellor Professor Anees Ahmed and Head of Department Dr Muhammad Riaz, Radio Pakistan Rawalpindi’s Station Director Muhammad Atif, Programme Manager Naheed Younis, Senior Producer Tahir Mahmood and Mohsina Bukhari also attended the ceremony. Students and faculty members from National University of Modern Languages, Fatima Jinnah Women University, Riphah International University and Women University participated in the event.
Vice Chancellor Professor Anees Ahmed said the ceremony helped revive national traditions, adding that radio’s distinct strength lay in conveying its message to the public with simplicity and ease. He said every nation had its own identity and noted that the creation of Pakistan was the result of a struggle to secure the right to live in accordance with cultural and religious values, which also held significance for the Muslim Ummah.
He added that although Islam had been divided into various schools of thought, the Holy Qur’an reminded Muslims that they were one Ummah. He described radio as an effective medium for information, awareness and education.
At the conclusion of the ceremony, certificates and prizes were distributed among students who demonstrated outstanding performance in the competition.
The chief guest appreciated the efforts of the successful participants and expressed best wishes for their bright future.