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LAHORE, Dec 28 (APP):Strategic international collaboration, especially with Italy, can significantly boost Pakistan’s fashion exports and help position the country as a competitive player in the global fashion industry.
Board of Industrial Collaboration to Enhance Fashion Exports (BICEFE) Chairperson Mian Kashif Ashfaq stated this while chairing a board meeting here Sunday. Pakistan Institute of Fashion and Design (PIFD) VC PIFD Ms Hina Tayyaba Khalil was also present among other directors of the board.
Pakistan possesses immense potential in fashion and textiles due to its strong cotton base, skilled workforce and rich cultural heritage, but lacks adequate global branding and innovation.
The PIFD as a premier fashion education institution, he said, would play a pivotal role in bridging this gap by aligning local talent with international market requirements. The Institute
would actively seek international collaboration, particularly from Italy, to promote Pakistan’s fashion exports in the global trade arena.
Mian Kashif said that enhancing fashion exports would not only diversify Pakistan’s export basket but also create employment opportunities for youth, particularly women, while contributing to sustainable economic growth. He urged the government and private sector to support PIFD’s international outreach initiatives through policy facilitation, incentives and funding.
The chairperson said, Italy is internationally recognised for its excellence in fashion design, textiles, leather goods and value-added apparel, and collaboration with Italian institutions and fashion houses would help upgrade Pakistan’s design capabilities to international standards.
He added that such partnerships would focus on joint training programmes, faculty exchange, curriculum development, and exposure of Pakistani designers to global fashion trends.