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LAHORE, Nov 29 (APP): Punjab University College of Art and Design’s Department of Graphic Design organized a seminar titled “Bringing Life to a TVC”, drawing a large number of students, faculty members, and industry professionals.
Chairman of the Department, Prof Dr Ahmad Bilal, and renowned advertising professional Asad ul Haq attended the event.
In his address, Dr Bilal praised the resource person for his dynamic and diverse portfolio of television commercials, highlighting the iconic 1993 advert “Rhythm of Unity”, which inspired an entire generation. He added that the Department of Graphic Design continues to create learning opportunities through such events, effectively bridging the gap between academic study and industry practice.
During the seminar, Asad ul Haq shared his professional insights and expertise, demonstrating techniques and creative approaches to bringing television commercials to life, and engaging students with practical examples from his career.