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KARACHI, Nov 27 (APP): The FAST School of Management Science, in collaboration with the FAST Entrepreneur Society, presented the FSM Marketing Expo 2025 here on Thursday.
The event, brought together creativity, innovation, and real-world learning under one roof. The Expo served as an exciting and dynamic platform where first-semester students showcased their original product and service ideas, demonstrating practical application of marketing concepts learned during their academic term.
The FSM Marketing Expo 2025 was designed to promote experiential learning, enabling students to convert theoretical marketing knowledge into hands-on experience. Each participating group developed a unique business idea, complete with branding, packaging, promotional plans, pricing strategies, and communication techniques.
The Expo featured a wide variety of stalls, each displaying thoughtful market research, creativity, and strategic decision-making. Through these projects, students explored key marketing themes such as segmentation, targeting, positioning, customer value, and competitive advantage.
Faculty members from the FAST School of Management Science also engaged with the media, emphasizing the importance of practical exposure and project-based learning. They stated that events like the FSM Marketing Expo help develop critical skills such as problem-solving, communication, teamwork, creativity, and strategic thinking skills that are essential for future business leaders and marketing professionals.
The presence of the FAST Entrepreneur Society played a vital role in the planning and successful execution of the Expo.
Throughout the Expo, students interacted confidently with visitors, faculty, and media representatives. Their presentations showcased strong communication abilities, clear understanding of marketing tools, and the capability to pitch ideas effectively—skills that are crucial in the modern business world. The event also encouraged healthy competition, as each team tried to bring forward the most compelling and marketable idea.
The FSM Marketing Expo 2025 stands as a testament to the dedication and academic excellence of the FAST School of Management Science.
The Expo successfully combined education, innovation, and professional learning, creating a memorable experience for students and visitors alike.