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MIRPUR, Nov 21 (APP):The Pakistan Red Crescent Society’s (PRCS) AJK State Branch, backed by the International Federation of Red Cross and Red Crescent Societies (IFRC), on Friday handed out essential relief supplies to families still reeling from the 2025 monsoon floods that submerged parts of Muzaffarabad. More than 150 hygiene kits, long-lasting insecticide-treated nets, jerry cans, buckets and other non-food items were distributed to households that lost homes, belongings and access to clean water.
PRCS spokesman Adnan Qureshi told APP that the delivery marks a pivotal moment in the society’s ongoing Monsoon Floods 2025 Emergency Response Operation, which aims to meet immediate survival needs while laying groundwork for early recovery. “This distribution is a key milestone as we continue to address the urgent life-saving requirements of the affected communities,” he said.
Secretary of the PRCS AJK State Branch, Gulzar Fatima, personally led the hand-over and spoke directly with flood victims. She stressed that hygiene promotion is the first line of defence against water-borne diseases such as cholera, diarrhoea and skin infections that thrive in crowded, unsanitary conditions. “Hygiene is not a luxury—it is the first line of defense,” she said, highlighting how simple items like jerry cans and buckets empower families to store safe water and maintain cleanliness.
The distribution was overseen by Programme and Disaster Management Manager Naveed Awan and WASH Officer Awais Ahmed from PRCS National Headquarters in Islamabad. Both officials conducted on-site hygiene promotion sessions, demonstrating proper hand-washing techniques and safe water storage practices to the beneficiaries.
Looking ahead, the Red Crescent plans further assistance, including shelter tool kits, cash grants and livelihood recovery support in the coming weeks. In a final appeal, the society urged national and international donors, partners and the public to continue supporting the flood-affected population of Azad Jammu & Kashmir during this critical recovery phase.